Optimizely is recognized as a 2025 Gartner Peer Insights™ Aspiring Vendor for Digital Commerce 

NEW YORK, June 25, 2025 – Optimizely, the leading digital experience platform (DXP) provider, is proud to announce that it has been named an Aspiring Vendor in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ Digital for Commerce report. This recognition is based entirely on feedback from end-user professionals who have hands-on experience with Optimizely’s commerce solutions. 

Gartner Peer Insights™ defines Digital Commerce as technology that enables customers to purchase goods and services through an interactive, self-service, or assisted experience. Here’s what our customers had to say about their experience with our Commerce products:

“Overall, Optimizely Configured Commerce offers a strong combination of technical depth and business agility that supports our long-term digital strategy.”

“Commerce Connect allows us to set up our ecomm platform (both B2B and D2C) to be very customized to our business requirements.”

"At Optimizely, we pride ourselves on helping businesses achieve their full potential in the digital economy," said Allison Skidmore, SVP of Customer Success and Advocacy at Optimizely. "Being named a 2025 Aspiring Vendor in the Voice of the Customer for Digital Commerce, is a testament to our relentless focus on customer success. We believe this recognition validates our commitment to continuous innovation and delivering the powerful, flexible commerce experiences that our customers need to thrive. We are incredibly grateful for their feedback and trust in us."  

With an ever-evolving commerce landscape, businesses need scalable, intuitive, and intelligent solutions to meet customer expectations. Optimizely’s commerce solutions enable organizations to increase conversions, enhance personalization, and streamline B2B and B2C buying journeys—all while maintaining agility in a competitive market. 

To learn more about Optimizely’s industry-leading commerce solutions, visit https://www.optimizely.com/products/commerce/  
 

Gartner Disclaimer: 

Gartner, Voice of the Customer for Digital Commerce, Peer Contributors, 23 May 2025.

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