Optimizely is recognized as a 2025 Gartner Peer Insights™ Aspiring Vendor for Personalization Engines

NEW YORK, August 19, 2025 - Optimizely, the leading digital experience platform (DXP) provider, is proud to announce that it has been named an Aspiring Vendor in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ for Personalization Engines report. This recognition is based entirely on feedback from end-user professionals who have hands-on experience with Optimizely’s commerce solutions. 

Gartner Peer Insights™ defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context.

Customers praised Optimizely for the flexibility, performance, and business impact of its personalization offerings. Here's what they had to say:

“Optimizely Web Experimentation is the easiest to use and most flexible experimentation and personalization software. The tool has always incorporated customer feedback and has consistently changed to improve the implementation, performance and results from using this product.” – an anonymous Senior Manager

"My overall experience has been positive. The platform offers robust tools for creating personalized experiences, which have boosted engagement metrics." – an anonymous Senior Digital Product Manager

“At Optimizely, we believe personalization should feel effortless for the marketer and seamless for the customer,” said Allison Skidmore, Chief Customer Officer at Optimizely. “Being named a 2025 Aspiring Vendor in the Voice of the Customer for Personalization Engines is a reflection of our deep commitment to helping brands deliver relevant, data-driven experiences that make a real impact. We’re incredibly grateful to our customers for sharing their feedback and continuing to shape the future of our products.”

As marketers face growing pressure to deliver individualized experiences across more channels, Optimizely offers the tools they need to deliver personalization at scale. With unified capabilities across content, data, experimentation, and AI, Optimizely empowers teams to move quickly, test effectively, and serve up the right experience at the right time—every time.

To learn more about Optimizely’s industry-leading personalization solutions, visit: https://www.optimizely.com/products/personalization/

Gartner Disclaimer: 

Gartner, Voice of the Customer for Digital Commerce, Peer Contributors, 30 July 2025.

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