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Education breakout: How to leverage the new Agent Library to get the most out of your Al agents

Join a focused session on two powerful features that make it easier for all users to find and use Al agents. You'll learn how to use the Agent Library to browse and try out agents for common tasks like content creation, data analysis, and marketing copy. And how Chat Pills give you ready-to-use prompts organized by task category so you can stop guessing and start doing. Whether you're new to Opal or looking to unlock more of what it can do, this session is built to help you get up and running quickly.

Education breakout: New A/B Results Page: Understand your experiment data - without leaving it

See how teams can explore metrics, segment audiences, and read experiment results with full statistical rigor — all from one unified experience inside Optimizely. In this session, we'll walk through the Summary and Explore tabs, highlight powerful features like CUPED variance reduction, flexible stats engine options, and shareable dashboard tiles, and show how the new Results Page helps teams move from decision to discovery faster than ever.

Education breakout: Remote MCP Server: Bring experimentation and analytics into the Al tools you already use

See how teams can manage experiments and flags, query analytics, explore behavioral trends, and read experiment results using natural language - all from the Al tools they already work in every day, from Claude to Cursor and more. In this session, we'll walk through practical workflows that help teams move faster, reduce bottlenecks, and turn insight into action in seconds.

Product breakout: The path to modern scale and speed

Speed and scale, without the trade-off. Join our commerce team for a look at the latest features powering smarter and more flexible search, payments enhancements, and Al-assistance that cuts the operational overhead slowing your team down.

Education breakout: SEO, GEO, AEO, and Al visibility

See how teams can optimize their websites agentically, without ever leaving the CMS-and get visibility into what Al agents are actually doing on your website and what they think about your brand.

Product breakout: Test smarter and faster with agentic experimentation

Turn ideas into stronger experiments, faster. See how Optimizely is bringing agentic workflows into Experience Optimization, helping teams generate test ideas, create plans, build variations, analyze results, and act on what works.

Product breakout: The future of agentic CMS

The future of CMS is operational, intelligent, and Al-powered. Join the CMS team for a look at the future of agentic CMS, including the latest across page creation, discoverability, and intelligent workflow automation, along with a preview of where CMS is heading next.

Product breakout: Scaling content operations: The next era for CMP

Create more, manage less. See how we're evolving on-brand creation with Brand Portal, Image Generation, Al-managed content, and more - so your team always has the right assets at their fingertips, without the manual work of keeping them that way.

Strategic vision and the future of AI at Optimizely

Rupali Jain and Lauren Hammerstadt open the event with a look at where Optimizely One is headed and a first look at the next generation of AI — from Virtual Teammates that operate autonomously to human-in-the-loop workflows built to turn AI into real marketing outcomes.

Beyond evals: Why AI agents need behavorial guardrails, not just output checks

The marketing org got weird, in the best way possible

On-Demand Webinar: Opal AI Essentials

Moderne Marketingteams stehen unter enormem Druck: Mehr Content, stärkere Personalisierung und schnellere Umsetzung – oft ohne zusätzliche Ressourcen. Genau hier setzt Opal an. Jetzt Webinar ansehen und erfahren, wie Opal Ihre Content-Erstellung effizienter macht und welche weiteren Möglichkeiten Opal Ihrem Unternehmen bietet.