Opal Events

Opal Events: AI-Powered Event Marketing for Optimizely

Where Local Events Meet Smart Marketing. Transform Event Discovery into Instant Campaign Opportunities.

In today's fast-moving market, every local event is a potential marketing goldmine. Yet, businesses often miss crucial, time-sensitive opportunities because event research is manual, time-consuming, and disconnected from campaign execution. By the time you've identified relevant events and created briefs, the moment has passed—costing conversions and competitive advantage.

The Power of Automated Event Intelligence with Opal Events

What if discovering marketing opportunities was as simple as setting your location? Opal Events, powered by Optimizely CMP and Opal's advanced workflow capabilities, bridges the gap between event discovery and campaign activation.

Opal Events empowers you to:

• Discover Events Automatically: No more manual research across multiple platforms. Opal Events integrates directly with Ticketmaster's event API to automatically discover local events in your target locations.
• Generate Instant Campaign Briefs: Transform raw event data into comprehensive, actionable marketing strategies.
• Leverage AI-Powered Insights: Receive targeted marketing angles and contextual recommendations based on event type and timing.
• Streamline Workflow Management: Automatically assign tasks and track campaign progress within your existing Optimizely CMP processes.
• Capture Time-Sensitive Opportunities: React to emerging events and launch campaigns whilst opportunities are fresh and competitors are still researching.
• Scale Across Multiple Locations: Monitor events across all your business locations simultaneously, ensuring consistent marketing efforts.

How Intelligence Flows with Opal Events:

Opal Events creates a continuous loop of discovery, planning, execution, and optimization:

1. Automated Discovery: The Ticketmaster API captures upcoming events in your specified target locations.
2. Intelligent Filtering: AI analyzes event relevance to your business and audience, ensuring you only see opportunities that matter.
3. Smart Brief Generation: Opal transforms filtered event data into comprehensive campaign strategies, including promotional angles, target demographics, and suggested content.
4. Workflow Integration: Seamlessly assign tasks and manage execution within existing CMP processes, aligning deadlines to event dates.
5. Performance Tracking: Monitor campaign effectiveness and refine future event selection for continuous improvement.

The Opal Events Transformation:

• Speed: Transform hours of manual research into minutes of automated discovery.
• Precision: Target only relevant events using AI-powered filtering.
• Agility: Launch campaigns whilst opportunities are fresh and competitors are still researching.
• Scalability: Monitor multiple locations and event types simultaneously.
• Efficiency: Integrate seamlessly with existing Optimizely workflows.

From Events to Campaigns in Minutes:

Here's how you can interact with Opal Events to capture marketing opportunities:

• To discover upcoming opportunities:
  Find events in Manchester for the next 3 months (Opal Events will provide filtered results with concert venues, dates, and audience insights.)

• To generate campaign briefs:
  Create a campaign brief for the Coldplay concert at AO Arena (Opal will generate comprehensive marketing strategies including promotional angles, target demographics, and suggested content.)

• To automate workflow creation:
  Generate tasks for the Premier League fixture campaign (Opal will create and assign specific tasks with deadlines aligned to event dates.)

Target Applications:

Opal Events is ideal for a wide range of businesses looking to capitalize on local event intelligence:

• Chain Restaurants & Bars: Capitalize on local events for targeted promotions and themed nights.
• Travel & Transport: Promote services to event-goers needing transport solutions.
• Retail Businesses: Launch timely campaigns for event-related merchandise.
• Entertainment Venues: Plan complementary events and after-parties.
• Marketing Agencies: Manage event-driven campaigns across multiple clients.
• Tourism & Hospitality: Connect accommodation and services with major local events.

Finally, event intelligence that speaks your marketing language.

Opal Events: Discover, Create, Capture.