Sample Size Genie
Talk to GA4 in plain language: auto-calculate sample size, baseline & test duration - plan directly inside Optimizely.
What if we could bring this planning phase into the tool?
What if Opal AI could help users estimate and validate sample size and baselines automatically directly within the Optimizely Web Experimentation by pulling the data from GA4 based on what users add in the Targeting section? By connecting to GA4 and leveraging Opal’s intelligence to do so, we could eliminate the manual data wrangling and make experiment planning easier, faster, and more accessible even for teams without a dedicated analyst.
This isn’t just a convenience. It’s a strategic shift - making Optimizely part of the planning phase as well, not just the place to execute experiments. It has the potential to later be embedded into the Collaboration tool too.
It would engage a broader set of users earlier in the experimentation lifecycle and establish Optimizely as the end-to-end experimentation platform.