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  1. Field Notes
  2. Guide
  3. AI Experimentation Mappin...
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Jul 2, 2026

AI Experimentation Mapping Template: Your Roadmap to Agentic AI for Experimentation

Discover where AI can have the biggest impact on your experimentation program with this practical five-step mapping template.

AIExperimentation

A simple framework to plan your AI roadmap

The template walks you through five practical steps:

1. Map your existing process 
Document how your experimentation workflow runs today.

2. Find your biggest pain points
Identify the tasks that are slow, repetitive, or difficult to scale.

3. Match AI Agents to each stage
Connect each pain point to the AI agent best suited to solve it.

4. Score and prioritize what to build
Rank opportunities based on impact, effort, and business value.

5. Build your first agent
Start with your highest-impact AI agent and scale from there.

Walk away with a clear, prioritized plan for introducing AI into your experimentation workflow.

Download the full template here

 
 

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

 
 
 
 
 

"We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit."

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc