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Salesforce ROI Analytics
Measure the impact of HTML pages created through the CMP on leads and their conversion on your website.
Description
Salesforce made easy
Integrate Salesforce and your CRM automation tool with Optimizely’s CMP to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.
Why marketers love Optimizely’s CMP Salesforce ROI Analytics integration
The Salesforce ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the CMP on new and existing leads who convert on the customer's website. The integration uses leads from your CRM automation tool and Salesforce Opportunities data to calculate performance metrics.
Features
- Must be paired with either Eloqua, Marketo, or Pardot.
- Calculates Pipeline Generated, Pipeline Influenced, and Revenue Influenced
- Displays metrics in the Optimizely CMP Analytics module
- View daily, weekly, or monthly totals
- View ROI metrics for a specific piece of content