CMP is the hub of our brand ecosystem, for all of our creative services globally, helping us orchestrate and deliver exceptional customer experiences.
Digital Transformational Lead
Workfront’s interface has become dated and requires workarounds.
Stop fighting complicated workarounds and get busy creating compelling content. See how content marketing helps sustain your entire marketing ecosystem so you can spend less time doing work about work.
Marketing lifecycle | Optimizely Content Marketing Platform | Adobe Workfront |
|---|---|---|
Plan |
Highly visual and shareable monthly planning and timeline calendars, with real-time updates to show current status and progress of campaigns and content. |
Granular resource-based capacity planning closely aligned to project management teams. Offers Gantt charts but minimal calendar functionality for planning. |
Create |
Rich-text editor for original content authoring and multi-format asset annotation, proofing and versioning (with support for all file types). |
Multi-format proofing and versioning happens in an external tool, and there is no rich-text editor or ability to create content within the platform itself. |
Store |
Fully native digital asset manager with support for all content formats, providing complete asset lineage to show who repurposed what, when, where and why. |
Dependent on external integration with tools like Adobe Experience Manager or WebDAM. Unable to natively trace content lineage back to tasks and campaigns. |
Distribute |
Seamless integrations into your most important downstream tools (Social, CMS, Sales, etc.) so you can push your final assets/content to every channel from one location. |
Lacks critical integrations into key marketing technologies, creating manual ‘work about work’ (e.g. download/upload, copy/paste or communicating across different systems). |
Measure |
Performance data is aggregated from CRMs and MAPs, quantifying campaign and content impact on pipeline, as well as closed-won revenue. |
Limited data outside of basic operational reporting. |
Intake |
Requests are intelligently routed to a centralized queue, enabling teams to collectively accept, prioritize and initiate work. |
Similar routing capabilities as CMP, but was originally designed for project/IT tickets. Significant customization and workarounds are often required to deliver a marketing-centric experience. |
UX |
A modern, intuitive and thoughtfully-designed user interface. |
Users often cite difficulty in execution as a result of an outdated user interface, generic vernacular and hacky product workarounds. |
Pricing | Public and fully transparent pricing. Get started for as little as $19 user/month. |
Undisclosed pricing will keep you guessing about how much you’ll need to get up and running. |