Wrike helps manage projects, not the entire marketing lifecycle

While Wrike’s free plan advertises unlimited users, it imposes a 2GB restriction on storage per account and places limitations on the number of active tasks. Not to mention, access to the platform is only offered on a limited trial.

CMP's free plan is free, forever. Invite up to 5 of your teammates, run up to 5 campaigns every month and use planning and ideation features as needed. 

Wrike was originally built for project managers and professionals looking to drive efficiencies—not marketers trying to be creative and have fun in the process. Not only can this make navigation and orientation tricky for beginners, but the older style interface does not typically evoke feelings of inspiration and joy.

CMP was designed from the ground up with marketers in mind. Everything in the platform from the sign-up flow and guided onboarding to the user interface is purpose-built to help marketing teams streamline the way they collaborate. It’s beautiful, highly-visual and consistently recognized by analysts as a result. 

Wrike was built for the enterprise. Meaning it comes with a steeper learning curve and as a result, can be tough to use and difficult to adapt to. Because it isn’t purpose-built, it can often require marketers to figure out workarounds or use processes that “make do.” In fact, Wrike markets professional services on its pricing page specifically to onboard teams and oversee configuration.

CMP aims to streamline the onboarding process with guided tutorials and use-case based experiences that help your team get up and running fast. Even post-onboarding, new team members are often able to come right in and take advantage of the intuitive feature set. 

Wrike has repackaged its platform for marketing with the “Wrike for Marketing” offering, which boasts “interactive proofing for 30+ file formats” but what about ideation and creation? What’s a “collaborative work management platform” without the ability to actually create and collaborate in the platform? Downloading and re-uploading docs from other systems just seems like more work about work.

CMP offers native ideation and content creation capabilities that help marketers do what they love most—be creative and produce exceptional content for campaigns. Whether it’s automated recommendations for content topics or powerful editors to create amazing new campaign assets, CMP gives teams everything they need, all in one platform. 

Wrike’s pricing page spotlights 5 different base plans ranging from “Free” to “Pinnacle”, and then offers special packages for “Marketing and Creative Teams” and “Service Delivery Teams”. On top of that, Wrike has a number of add-on features to select from, including Wrike Integrate, Wrike Lock and more. It all seems so… complex. And cumbersome.