Bridging the gap between marketing and product

April 25, 10am EDT/16:00 CEST

Marketing and product teams share the same basic goals. 1. Make customers happy. 2. Grow the business. Both sides also have a ton of stuff they can learn from each other. So it’s a no-brainer they should be working closely together. Sure, that can be hard. It can take time. But get it right and you take experimentation to a whole new level.

  • Learn why aligning product and marketing teams is essential to unlocking growth and efficiency. 
  • How to maintain momentum and become a truly data-driven organization.
  • How to excel on both the people and the tools side of experimentation.
Register now

Test and learn logo

Keynote presentation

Collaboration between marketing and product teams

Shafqat Islam, CMO Optimizely | Rupali Jain, CPO Optimizely
Shyvee Shi, Product Lead at LinkedIn & Corporate Innovation Expert 


track
Marketing

Lessons learned from running 127,000 experiments - Key takeaways from "The Evolution of Experimentation research" 

Lottie Linter, Head of BI and Analytics, Bloom & Wild
Mark Wakelin, Senior Consultant, Strategy and Value, Optimizely 

William Hill's journey towards experimentation excellence 

Chris James, Digital Consultant, William Hill 

Optimizely x Optimizely: how the world's biggest experimentation company runs its own experiments 

Michiel Dorjee, Director of Digital Experience, Optimizely 

track
Product

The perfect experimentation product roadmap 

Thilo Richter, VP Product, Optimizely 

Rallying siloed functions to drive mobile app optimization 

Juliana Jackson, Data Strategy & Experimentation Practice LeadMedia.Monks
 
Rommil Santiago, Director, Solution Strategy, Optimizely

How to remove roadblocks in scaling low-maturity experimentation programs 

Shiva Manjunath, Senior Web Product Manager, CRO at Motive 
Rommil Santiago, Director, Solution Strategy, Optimizely 

Featuring

Shyvee Shi

Shyvee Shi

Product Lead at LinkedIn & Corporate Innovation Expert
Lottie Linter

Lottie Linter

Head of BI & Analytics, Bloom & Wild
Juliana Jackson

Juliana Jackson

Data Strategy & Experimentation Practice Lead, Media.Monks
Chris James

Chris James

Digital Consultant , William Hill
Shiva Manjunath

Shiva Manjunath

Senior Web Product Manager, Motive

Register now

Join our free 2-hour session with expert speakers leading brands

 

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Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.