Braze for Agent Platform
Access Braze campaign analytics, generate email templates, and manage content assets directly from Agent Platform.
The Braze remote MCP connector integrates Braze customer engagement data into Agent Platform, giving agents and Mark access to Canvas and campaign analytics, segment data, custom attributes, email template generation, and content block creation — all without navigating the Braze dashboard. The connector is currently in beta and managed by Braze.
An administrator connects the integration once from the Connectors section in Agent Platform, and individual users authenticate with their own Braze accounts. Once enabled, tools work across Mark Chat, agents, and workflows. Braze does not expose tools that return user-level personally identifiable information (PII).
CRM teams, email marketers, and lifecycle marketing specialists who use Braze for customer engagement programs will benefit most. If you regularly review Canvas analytics, generate email templates, or manage content blocks in Braze, this connector lets you do those tasks in the context of your Agent Platform campaign workflows — reducing the need to switch to the Braze dashboard for each lookup or creation task.
Example use cases:
- Ask Chat to retrieve the current send volume, open rate, and click rate for a specific Braze campaign.
- Pull Canvas analytics for the last 30-day onboarding sequence, identify the step with the highest message drop-off, and draft an improved email template for that step based on the current messaging.
- Build a lifecycle campaign review workflow that retrieves analytics for all active Braze Canvases, identifies sequences with below-average engagement at each step, generates improved email templates for the underperforming messages, creates reusable content blocks for repeated elements, and produces a performance review summary with recommended changes for each affected Canvas.