Microsoft Copilot for Agent Platform
Use the same Mark you know and love without leaving Microsoft Copilot. Create campaigns, run experiments, and work on content right where your team already works.
Bring Mark into Microsoft Copilot
Get the full power of Mark in Microsoft Copilot, backed by its deep knowledge of Optimizely's product suite and of experimentation and content marketing best practices:
- Content Marketing Platform (CMP): Create and update content, draft and refine campaign and task briefs, suggest and create new campaigns and tasks, and fetch resource files.
- Experimentation: Summarize test results, edit variations, get suggestions for visual component changes based on design, UX, and conversion rate optimization best practices, and get recommendations for high-impact test ideas. Mark can also help define flag variables and variations for Feature Experimentation, driven by your hypotheses.
- Optimizely Data Platform (ODP): Generate customer segments.
- Research: Search Optimizely documentation and pull external web insights for a test, all inside Microsoft Copilot.
- Visuals: Share images for Mark to analyze, and have it generate new images, edit existing ones, or capture webpage screenshots.
- SEO and planning: Get real-time SEO keyword insights. For complex problems, Mark ideates on a topic and lays out a structured plan so you can decide with more context.
Wherever you work: With the Microsoft Copilot app, you can work with your content, experiments, and digital experiences from anywhere. Pull a quick insight, go back and forth on an idea, or make a critical adjustment between meetings. Conversations you start in Microsoft Copilot are also saved in Mark, so you can pick them up later in the browser.
Who benefits: Marketing and digital teams that live in Microsoft 365. Practitioners can build tasks, review assets, and start campaigns without switching tools, and they can run Mark from the Microsoft Copilot app. Leaders get faster answers on campaigns and experiments, with the context behind them.
Example use cases:
- Ask Mark to summarize last week's experiment results, draft the readout, and update the related CMP task, all from one Microsoft Copilot chat.
- Upload a campaign image for critique, then generate and edit versions for different channels.
- From the Microsoft Copilot app, ask for SEO keyword ideas for a blog post and turn the best ones into a content brief.
- Describe a hypothesis and have Mark propose test ideas, define flag variables and variations, and create a matching ODP segment.
- Have Mark take a screenshot of a landing page, suggest CRO improvements, and create the experiment variation.