Epsilon

Combining Epsilon's extensive data with the Optimizely platform delivers personal, relevant, and seamless experiences to consumers across channels, using insights like financials and interests to drive higher ROI.

The integration between Epsilon and Optimizely enables brands to combine Epsilon’s extensive data with Optimizely’s platform to deliver personal, relevant, and seamless experiences to more consumers across more channels. It provides deeper insights from demographics and purchases to intent, interests, financials, and travel preferences, enabling more relevant content delivery and higher ROI from customer engagement initiatives.

By integrating Epsilon’s durable, privacy-compliant insights with Optimizely, brands gain greater visibility into who their customers and anonymous visitors really are, subsequently enabling better personalization.

This means:

Retailers can serve smarter recommendations and timely promotions to in-market shoppers.
Travel brands can engage with travelers at the exact moment they’re planning their next trip.
Consumer tech companies can identify early adopters and target them with personalized offers.
Financial services firms can match customers with the right product at the right life stage.

When Epsilon’s data is applied in real time to Optimizely’s experimentation workflows or loaded into a CDP/ datastore for orchestration across email, push, web, and media it transforms personalization into a competitive advantage that drives measurable growth.

How It Works

Real-Time Personalization in Optimizely

Data Pass-Through: Epsilon data can be connected directly into Optimizely experimentation workflows via real-time APIs.
Enhanced Segmentation: As visitors interact on-site, Epsilon attributes (demographics, lifestyle preferences, purchase intent signals) are immediately available to refine targeting and experiment audiences.
On-the-Fly Optimization: Marketers can dynamically personalize content, offers, and recommendations during live tests - making Optimizely experiments more powerful and accurate.

CDP Integration for Cross-Ecosystem Activation

Load Data into CDP: Epsilon data can also be ingested into a client’s Customer Data Platform (CDP) to enrich unified customer profiles.
Omnichannel Use Cases: Once in the CDP, enriched attributes flow downstream into Optimizely and across the broader marketing ecosystem (email, push, ad platforms, loyalty programs).
Future-Proofed Profiles: By combining durable identity from Epsilon with CDP-first-party data, clients create long-lived customer records that work across channels - even as cookies deprecate.

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice.

1 View of their universe of potential buyers.
1 Vision for engaging each individual.
And 1 Voice to harmonize engagement across paid, owned and earned channels.

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