Two experiments that show how reducing friction and clarifying the path to sign-up can meaningfully increase the number of prospects who follow through.
Hypothesis: Leveraging personalization to optimize the landing page for prospects with a step-by-step checklist to start scheduling experiences will increase sign-ups.
Image source: OptimizelyResults:
Takeaways:
Clear explanations of the benefits of signing up and the key features of the free trial as part of a comprehensive redesign decreased drop-off.
A step-by-step sign-up flow increased engagement and sign-ups.
Hypothesis: Leveraging personalization to run a step-by-step process for prospects to sign up will increase lead conversion rate and sign-up rate.
Image source: OptimizelyResults:
Takeaways:
By more clearly targeting prospects with more direct messaging of how easy it is to sign up, leads and sign-ups increased.
Nobody emails you to say the form was too long. They just leave. The Experimentation Planning Agent builds a complete test plan from your hypothesis — primary metric, guardrails, estimated run time so your next friction-reduction experiment is set up to produce a result you can act on.
And here are more use cases from the Software & B2B industry: