How Corinthia Hotels uses AI agents to personalize at scale

56% of consumers can spot AI-generated content, and it's costing you their trust. Closing that gap takes infrastructure, not better prompts.

Corinthia Hotels solved this infrastructure problem with MSQ DX: a 7-agent system on Optimizely Agent Platform running 5 personas across 14 lifecycle stages, every variant QC'd and brand-approved before it ships.

See what each agent does, how they coordinate, and what the workflow looks like end-to-end. Real architecture, not slides about AI potential.

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