Ryder's partnership with Optimizely has enabled a successful digital transformation, streamlining content management, improving website personalization, and accelerating time to market. The platform's ease of use, robust features, and continuous improvement based on customer feedback have positioned Ryder for continued success in the evolving digital landscape. The company's commitment to Optimizely and its suite of products underscores the platform's value in driving digital growth and efficiency for B2B organizations.
Ryder's switch from Sitecore to Optimizely
Ryder's key motivations for the switch from Sitecore included empowering content authors, accelerating time to market, and reducing development reliance.
Industry
Transportation
Products used
Content Management SystemContent Marketing PlatformOptimizely OnePersonalizationRecommendationsWeb Experimentation
Introduction to Ryder and its digital transformation
Ryder is a leader in supply chain, distribution, and transportation solutions, operating across seven lines of business.
Their digital presence focuses on showcasing vehicle inventory and enhancing content strategies.
Ryder leverages personalization and segmentation to target diverse markets effectively.
Overcoming localization challenges
Ryder faces the challenge of serving B2B customers in multiple countries with varying language needs.
Optimizely simplifies content translation and reuse, making localization significantly easier.
The platform allows for quick adaptation of content across different languages and regions.
Why Ryder chose Optimizely
Ryder transitioned from Sitecore to Optimizely to improve content management, experimentation, and personalization.
Key goals included empowering content authors, accelerating time to market, and reducing development reliance.
Optimizely's user experience, internal efficiencies, and training opportunities were deciding factors.
Personalization and lead qualification
Optimizely's personalization features drastically reduced the number of forms needed, from over 170 to a smaller, manageable number.
Personalization enables targeted content delivery and streamlines lead qualification.
Integration with BrightVerify and Google enhances lead grading and qualification, focusing on Ryder's B2B audience.
Ryder's future with Optimizely
Ryder plans to leverage Optimizely Data Platform (ODP) to enhance customer identification and personalization.
Optimizely's continuous improvement and customer feedback-driven approach are valued by Ryder.
The integrated suite of Optimizely products promotes streamlined workflows and improved efficiency.
Ryder's evolving digital experience
Ryder aims to enhance customer identification through fingerprinting and data-driven insights.
They see ODP as a key opportunity to personalize experiences for non-account holders.
Ryder expresses strong satisfaction with Optimizely and anticipates a long-term partnership.