Forrester recognized Optimizely for a vision "clearly focused on AI," with a redefinition of the EO experience layers, including agentic experience beyond customer and marketing.
According to the report, "Optimizely excels in both web and feature experimentation.", its AI-first vision with agentic experiences that "go beyond customer and marketing," allowing anyone to run experiments without code, "accelerating time to value and improving experiment quality" and helping users " properly manage EO workflows".
Check out this report to see: