All blog articles

Februar 22 | 3 Min

Was E-Mail Marketer aus dem Mailchimp-Hack lernen müssen

Wie sich Unternehmen optimal vor Cyberangriffen schützen und wie E-Mail-Marketer mit Optimizely Campaign DSGVO-konform arbeiten, erfahren Sie in diesem Blogbeitrag.

Februar 9 | 4 Min

AI-generated Content: Wie Artifical Intelligence das Marketing verändert

Wie die automatisierte Content-Produktion über AI in für Marketer aussehen sollte, erfahren Sie in diesem Blogbeitrag.

Six questions for our new CMO, Shafqat Islam

Januar 30 | 4 Min

So optimieren Sie mithilfe integrierter Tools den Marketing-Workflow

Anhand einzelner Schritte erklärt dieser Blogbeitrag, wie mühselig es sein kann, die Marketing-Kampagnenerstellung über unterschiedliche Werkzeuge zu koordinieren. Jetzt lesen!

Januar 30 | 34 Min

Evaluating a new A/B testing vendor: Timeline

Promotional image with a light blue blazer featured

A Digital Practioner’s Guide to Starting the New Year Right

Januar 2 | 31 Min

Harnessing employee expertise in content creation

Businesses needn’t struggle with content creation. Learn how to quickly draw in audiences by harnessing employee expertise in content creation.

Level up your mobile app experience

Create unique mobile experiences with Optimizely Configured Commerce Mobile SDK. Read below to learn more.

Don’t just meet customer expectations: the complete lowdown on exceeding them

Today’s successful businesses know it’s not enough to meet customer expectations. They must anticipate and surpass their buyers’ needs. Here’s how.

New data: Top 5 Ways to Perfect CX this Holiday Season

The stakes have never been higher for retail brands this holiday season. Survey results highlight areas of opportunity improving CX to drive both sales and brand loyalty.

The smart CEO’s guide to strategic data management

The right Strategic Data Management policies can take your business to the next level by using your most valuable asset: your data.

Are these customer experience mistakes making your brand irrelevant?

Since shoppers place a premium on their interactions with a brand, how can you avoid customer experience mistakes to ensure your business thrives?