Experimentation in the World of Media
Understanding how experimentation impacts media companies
Relying on customer data and industry experience alone is not enough to accurately anticipate how your customers will react to different products, interfaces or campaigns.
Learn how experimentation allows you to safely test your hypotheses before confidently implementing improvements to your digital experiences at full scale.
Read this ebook to explore how media companies use experimentation to eliminate guesswork and find new ways of improving their customer engagement.
This ebook includes:
- An introduction to experimentation
- Customer stories from media companies that have raised subscription rates with experimentation
- Key results from media companies that boosted their customer engagement with experimentation
- A brief explanation of Optimizely’s digital experience platform (DXP)