For online businesses, a digital experience is one of the highest forms of interaction available today. You can increase conversions if you take consistent, long-term action to improve each experience and guide website visitors along the buying journey.

To help you understand better, Optimizely commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and demonstrate the potential financial impact of adopting a DXP.

Forrester interviewed five decision-makers at different organizations using our Digital Experience Platform to obtain data on costs, benefits and risks. Further, Forrester combined the results, learnings and feedback into a single composite organization.

Research highlights include:

• ROI of 370% and 60% boost to conversion rate
• $8.5 million in improved revenue from better web performance
• $2.2 million in avoided license costs of prior solutions
• 75% time savings on deploying, updating and organizing content