Forrester Wave™: Experience Optimization Solutions, Q3 2026

Optimizely is named a Leader and a customer favorite in the 2026 Forrester Wave™ for Experience Optimization Solutions. Access the report here.

Top 10 takeaways on how to scale an experimentation program

You already run tests. Now you're drowning in them. This guide shows you how the best programs scale from 'a few A/B tests' to an experimentation machine, without the chaos.

The Marketer’s Survival Guide: How UK marketers can stop surviving and start thriving

Lessons learned from 173K experiments

In this 2026 report, see how programs are adopting AI, where they are scaling, and what separates top practitioners from those simply running more tests.

AI Experimentation Mapping Template: Your Roadmap to Agentic AI for Experimentation

Discover where AI can have the biggest impact on your experimentation program with this FREE and practical five-step mapping template.

Top 10 takeaways from running 127,000 experiments

This digital playbook, filled with tips, techniques, and examples, reveals strategies and data to build your A/B testing and experimentation program.

How to choose a personalization platform

Looking for a Personalization solution? Here are the essential points you should consider. 

How to choose an experimentation platform

Here's how to evaluate AI experimentation platforms that tie tests directly to revenue, retention, and growth.