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Unlock smarter, faster B2B commerce with Affiliated Distributors and Optimizely.
As an AD member, you gain access to the industry's most trusted B2B commerce platform — purpose-built to drive growth, improve online ordering, and simplify product content management.
AD's integration with Optimizely
Upgrade your digital experiences with Optimizely, a leading B2B commerce platform, and AD’s eContent Service for simple catalog mapping. In partnership with Affiliated Distributors (AD), we provide AD members exclusive offers and seamless access to AD’s eContent Service — so you can scale faster, personalize smarter, and convert better.
Whether you're just starting your digital journey or optimizing a high-performing site, Optimizely helps AD members take the next step with confidence.
The Partnership Advantage
Why AD partnered with Optimizely
As an AD member, you gain access to the premier B2B commerce platform, purpose-built to drive growth, improve online ordering, and simplify product content management. Optimizely gives members a digital edge with faster time to value, simplified product content management, and a flexible platform that scales with your business.
Together, AD and Optimizely created a shared vision for how independent distributors can compete and win in digital commerce, without sacrificing control or customization.
AD members using Optimizely saw a 58% higher transaction rate than non-members from Jan 2022–Apr 2023.
Designed for B2B Personalization
Personalized experiences, made simple
Your buyers expect intuitive, personalized experiences. AD members using Optimizely personalize promotions, pricing, and catalogs based on real customer data, without complicated setup or custom code.
Pre-integrated AD eContent makes it easy to launch rich product experiences and accelerate conversions.
Key capabilities
- Customer-specific pricing and catalogs
- Pre-integrated AD eContent Service
- Segment-based targeting and recommendations
- AI-powered promotions and search
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Accelerate Your Digital Transformation
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A clear path to digital maturity
Not sure where to start? That’s exactly why Optimizely and AD co-developed the B2B Digital Maturity Framework. Whether you're just starting or ready to scale, you’ll follow a proven roadmap that drives real outcomes.
What’s included for AD members
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Crawl–Walk–Run maturity framework
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Strategic success planning with the AD Digital Success Team
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Access to Optimizely implementation partners
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Exclusive commercial offers through your AD membership
Real distributors. Real growth.
Customer service all across the board is the number one thing that’s really improved. Our time to talk to a customer and answer their questions—it's under an hour.
Darko Milivojevic
Director of Ecommerce, Gerrie Electric
Comparing Optimizely B2B Commerce Cloud to our previous solution is like comparing apples and oranges. Optimizely B2B Commerce Cloud has already brought far more value.
Jordan Ullum
IT Manager, George T Sanders
Our customers expect the same level of sophistication and convenience from a B2B ecommerce experience that they enjoy when shopping in the B2C world. Our partnership with Optimizely has allowed us to make great strides in offering that kind of experience on vanmeterinc.com.
Karmen Wilhelm
Vice President of Marketing, Van Meter
Our ecommerce site has helped build customer loyalty. After implementing ecommerce and monitoring our digital evolution, we’ve seen our digital net promoter score increase by 32 points.
Isabelle Delphine
Marketing and eCommerce Director, SPI Health and Safety
Ready to future-proof your commerce?
Thousands of independent distributors are embracing digital transformation, and AD members partnering with Optimizely are leading the charge. From enriched product content to personalized buyer experiences, we make modern B2B commerce simple, scalable, and built for results.
Whether you're optimizing an existing site or launching for the first time, our team is ready to help you move faster, serve customers better, and grow your digital channel with confidence.