Neueste Updates für das Content Management System

Opal Agents

Deploy specialized agents to automatically audit, enhance, and structure your content for AI.

Automate the technical side of GEO, and focus on the work that matters.

SEO Metadata Optimization Agent
Ensure AI reads your website the right way.

Audit pages, identify gaps, and get metadata optimization recommendations instantly. Review, approve, and update on demand, turning a manual task into a rapid, repeatable process that allows you to maintain optimized, GEO-friendly content at scale.

GEO Schema Optimization Agent
Enhance the visibility of your content across search engines and LLMs.

Analyze page content and automatically generate and apply structured data markup snippets, making it easier for LLMs and search engines to find and surface your content.

FAQ Creation Agent
Turn your content into AI-ready answers.

Automatically extract or generate clear Q&A pairs from your content, structuring them for direct use in generative search results.

Content Refresh Agent
Easily audit your entire website and stay up to date.

Review all pages on your site based on specified criteria (like last modified date range, keywords, or brand guidelines) and get a list of how well your content complies to your own specifications. Access a report of audit findings and easily adjust language on your site for accuracy, compliance, and freshness, without the manual effort of combing through your entire website.

Opal Tools: From Graph Optimizations to Content Building Blocks

Extend Opal’s power to fit your specific needs.

Opal Tools give you access to specific data to help you solve specific problems fast. With these core tools, you can perfect your site search, orchestrate complex content operations, and solve problems we haven’t even imagined yet.

Graph Tools
Intelligent control for your site’s search experience.

Use Opal to manage and optimize your Graph-powered search. Create and fine-tune pinned results, manage synonym groups, and analyze search analytics, elevating your site search from a passive index to an actively curated discovery engine.

Content Tools
The building blocks of agentic customization.

Empower Opal to execute core content actions: get, create, update, and publish. Then, use these actions as building blocks to construct custom agents that solve your unique problems, like automating content migration, enforcing governance rules, or building custom publishing workflows.

External Content for CMS

Create and publish dynamic experiences powered by live data.

External Content connects assets and data from across your stack directly into Optimizely CMS — so content stays accurate, current, and easy to publish without custom integrations or dev tickets.

Product data, assets, customer context, and marketing content flow straight into CMS blocks and update automatically wherever they’re used.

• Live data in pages: Pull product specs, pricing, and customer data from PIMs, ERPs, and CRMs directly into CMS content.
• Always-current assets: Serve images, documents, and videos from your DAM with instant updates.
• No technical debt: Map external content into CMS without custom code or brittle integrations.
• Faster creation: Eliminate hunting, syncing, and re-uploading across systems.
• Smarter publishing: Launch dynamic, personalized experiences backed by real-time data.

Your assets. Your data. One CMS workflow.

CMS 13

A modern CMS built for speed, AI discovery, and what’s next.

CMS 13 gives marketers more independence, improves visibility across search and AI, and establishes a future-proof foundation for Optimizely’s platform. It replaces legacy tooling with Graph-powered search, modern editing, and AI-first workflows — so teams can move faster without technical debt.

• Modern foundation: Built on the latest .NET for performance, security, and longevity.
• Faster publishing: Visual Builder lets marketers build, preview, and publish without dev tickets.
• AI-ready discovery: Graph and built-in GEO optimize content for search engines and LLMs.
• Connected workflows: Embedded DAM, external content, and omnichannel publishing keep systems in sync.
• AI assistance: Opal agents and tools help automate creation, optimization, and management.

Built for today. Ready for what’s next.

JavaScript SDK

Build faster, more dynamic CMS experiences with less setup.

The JavaScript SDK gives developers a modern way to model, fetch, and render CMS content with strong TypeScript support and out-of-the-box tooling. It reduces manual tasks, speeds up development, and makes content-driven experiences easier to build and maintain.

• Structured content modeling: Define content types, property groups, and display templates for clean, predictable content.
• Simple content fetching: Fetch, filter, and sort CMS content with built-in utilities and webhook support.
• Modern rendering: Render pages, experiences, and rich text with live preview and DAM asset support.
• Developer-friendly tooling: Full TypeScript support with autocomplete, error handling, and detailed logs.
• Faster workflows: CLI tools sync content and content types directly from the CMS.

A better foundation for modern, content-driven front ends.

GEO Analytics

See how AI agents crawl, read, and reference your content — and what it reveals about your visibility.

See how AI agents crawl, read, and reference your content — and what it reveals about your visibility.

• Track crawl activity by AI model to see which engines are reading your site most often.
• Compare how often your pages are crawled vs surfaced in AI answers.
• Identify which content gets the most or least AI attention to guide optimization.

Headless Forms in Visual Builder

Headless Forms are a powerful tool that help our customers gain greater control and flexibility with form creation and performance on websites.

• Use any frontend technology (React, Angular, Vue.js, etc.) to design and build the form's user interface and experience.
• Design, edit and publish forms directly in the Visual Builder.
• Easily test different designs to optimize performance.
• Deliver forms on any platform or device – websites, mobile apps, kiosks, or even in-store experiences.
• Enable indexing of form data for easy querying and retrieval using Optimizely Graph, allowing for unified content management.

Content Manager

Offering an alternative to the page tree view, this new view gives you a single place to manage all your content – internal, external, everything.

• Utilizes AI powered semantic search to find exactly what you need, by name, publish date, key word or simply intent
• Scalability - search for content from multiple sources and navigate large amounts of content with precision and speed.
• Boost efficiency by organizing or tagging different assets into categories.
• Save time with bulk content management i.e., summer campaign comes to an end – turn off all the summer pages in a few clicks.

External Content Sources

Seamlessly blend content from any external source - product catalogs, CRM systems, other CMS platforms, etc., directly into your Optimizely CMS

• Edit, manage and arrange all of your content using Visual Builder and create a truly unified experience
• Quickly find anything with universal semantic search across all internal and external content sources

CMS 13

The latest version of our industry leading and award-winning CMS available for download. Our latest version will include the following features:

• Visual Builder - The world’s most intuitive, drag-and-drop visual content editor - specifically designed for marketers
• CMS optimized Graph capabilities
  • Semantic Search
  • Deliver content to any channel or device served from a CDN, resulting in faster loading times and improved user experience
• Improved headless application support
• Updated integration and content API framework

AI Translations

Partnering with Google Cloud Translation, the most comprehensive translator in the world to bring you an out-of-the-box solution for translating content within the CMS.

• Google's Adaptive Translation combines the power of their LLMs with Neural Machine Translation (NMT) to understand the context, nuances, and cultural references in your content
• Enable one-click translation from 194 languages that read as naturally as the original text
• Eliminate the need for outside translation services, enabling your team to publish multilingual content quickly

Opal in CMS

Optimizely CMS users can use Opal to automate tasks, freeing up content creators to focus on building great customer experiences

• Opal will be able to generate content based on your brand voice, style and existing assets.
• Opal will be able to generate images in DAM to be used in the CMS
• Opal will take into account customer data for on-brand, compliant output

DAM in the CMS

Get the most out of your content and keep your brand consistent with our Digital Asset Management (DAM) system fully integrated right into the CMS.

• Find, use, and edit images and videos without switching platformsor uploading files multiple times.
• AI automation helps with tasks like tagging and generating text, freeing up content creators
• Our embedded DAM offers direct uploads, AI features, asset renditions, and saved views

CMS SaaS: Feature Experimentation / Personalization Integration

Experiment to create impactful experiences to drive engagement and conversions. Data driven experimentation right in your CMS SaaS.

• Test and personalize your content directly within your CMS
• Use A/B testing to compare variations
• Enjoy a fast, delivered from the edge, flicker-free experience, and let AI optimize your traffic for winning variations
• Easily create audiences and precisely target them with data from your Data Platform.

Restriction Management

Control access to content for both authors in the CMS and for visitors to the website

• Set access rights for different content types, such as pages, blocks, images, and documents

• Control which parts of the website should be available to visitors and which parts should be restricted

Introducing SaaS CMS! 

A modern, new, fully managed, cloud-based solution designed to empower your marketing teams to deliver impactful content experiences across any channel with a sleek, new visual editor that makes creating and editing pages a breeze with side-by-side editing of your website, tablet or mobile experience.

SaaS CMS will launch in July 2024 

Visual Builder

A sleek new visual editor built for marketers included in SaaS CMS

•  State-of-the-art, side-by-side editing with intuitive drag-and-drop functionality built for marketers, no code required.

• Test forms, buttons, and other interactive elements before publishing in the preview mode and interact with these elements just as visitors would on the live website.

• Launching July 2024

Application Management

Enhanced administration and maintenance of the CMS system 

• This update will allow setup of multiple websites
• Apps managed by the CMS include preview settings, asset handling, Hostnames and routing configurations
• Coming Q4, 2024

Graph Portal 1.0

A single place for developers to manage and optimize Optimizely Graph

• Build queries, setup webhooks, troubleshoot problems, manage API keys
• Optimize performance
• Coming Q1, 2025

Search Optimization

Good site search is a fundamental part of driving engagement and conversion

• Graph is extending its search capabilities with configurable rules for marketers to optimize the search experience
• “Search Algorithms” will empower marketers to measure and tune search behavior to optimize site KPIs
• Coming Q1, 2025

Smooth Graph Rebuild

Safely try out ideas or make big changes without impacting your live site

• Deploying changes to content and types to production in a safe and predictable manner
• Abandon bad changes with no impact
• Commit good changes instantly
• Coming Q1, 2025

Join the Visual Builder Beta!

Our new visual experience builder is coming soon to Optimizely CMS! The builder provides an intuitive visual editing interface, making it easy to build beautiful content experiences for any channel. We’re inviting all marketers and content creators to preview and test the new visual builder ahead of launch! 

The Visual Builder Beta will launch in April 2024. Sign up here to get instant access once available. 

Optimizely Graph Support for Blue/Green Deployment

Safely test big changes to your digital content

This update will allow developers to create a separate but identical Graph instance, so they can safely test big content changes without risk of disrupting your digital presence.

• Blue instance runs the current version for live traffic
• Green instance runs the new version containing the changes. Once ready, developers can safely switch over traffic

Coming Q2, 2024. 

CMS + CMP Publishing Integration

Reimagine your webpage creation process

Marketers can produce and collaborate on content in CMP, then seamlessly create, preview and publish content to Optimizely CMS 12. The integration offers a more streamlined approach for marketers to manage the content production lifecycle of their CMS pages by taking advantage of tasks and workflows in CMP. 

This integration is now available! See the developer documentation for help getting started.  

Headless Forms (Beta)

Render forms in a completely decoupled fashion

Optimizely Forms now has new headless capabilities for Optimizely CMS 12 customers that makes it easy to render forms in a completely decoupled fashion.​ It includes a generic JS SDK and a React starter kit that provides a fully customizable default look & feel and can be distributed with Optimizely Graph or using a new set of dedicated REST APIs. 

Now available! Learn more

Developer documentation

Optimizely Graph .NET SDK

Take advantage of Graph, no GraphQL expertise required

The Graph .NET SDK is a lightweight .NET SDK for querying Optimizely Graph. It eliminates the need for GraphQL expertise by leveraging LINQ expressions and fluent interfaces in a syntax that will be very familiar to Search & Navigation customers. 

The Graph .NET SDK enables developers to:

• Leverage Graph features like semantic search for existing ASP .NET sites
• Build headless frontends based on Blazor​
• Build Universal Windows Platform (UWP) apps using Optimizely CMS content

Now available! Learn more

Developer documentation

Watch Our Q1 Product Roadmap Webinar 

To kick off the new year, we hosted a product roadmap webinar to give insight into the Optimizely One product suite, with a special breakout session for CMS and CMP users led by our Orchestrate product leadership team.

Orange to Orange support for PaaS Core

Bring your own Cloudflare CDN to PaaS Core, Optimizely's PaaS-based CMS, and take full control of the most internet-facing point of your web presence. ​

With Orange to Orange support, you can leverage Cloudflare's full suite of capabilities​, and customize how Cloudflare treats incoming traffic to your zone.​

This feature is now available! Reach out to your account rep to learn more.​

Headless forms for PaaS and SaaS Cores

Our new headless forms capability will expose forms in a way that enables a React developer to control the final rendering of content into HTML.​ It includes a useful React SDK that provides a customizable default look & feel that works with popular frameworks like Next.js​.

Coming to beta in CMS 12 in February, and coming soon to SaaS Core.

Optimizely Graph .NET SDK

The Graph .NET SDK is largely based on the popular Search & Navigation SDK used by many developers today. If you prefer ASP.NET templating over a JS stack, this is for you! 

The Graph .NET SDK will enable developers to:

• Leverage Graph for existing .NET templates​
• Build headless frontends based on .NET Core​
• Build UWP apps using Optimizely CMS content

Coming in Q1. 

Search & Navigation Updates

We are constantly improving the Search & Navigation product based on customer feedback. Coming soon:​

• ​Health & usage dashboard​
• Search statistics, including​:
  • Paging​
  • Date range selector​
  • CSV export​
  • Manage inferred related queries​
  • Configurable statistics summary email​
• Auto-heal failed indexing jobs

SaaS Core Updates

SaaS Core is a SaaS-based version of our market-leading CMS, currently in beta.

Below are all the new capabilities and features coming soon:

Content Creator Experience

• Side-by-side preview
• Pre-built elements
• Preview/edit resize
• Mobile/Tablet/Desktop preview
• Outline built up of sections
• Section-level highlight and interaction in preview
• Drag-and-drop rearranging of sections and elements
• No-code save and reuse experience and section templates
• Template gallery dialogue for sections and experiences
• Publish from visual builder view
• Thumbnail for generation for section and experience templates
• Custom elements
• Element-level interaction in preview
• Render settings on elements, sections, and experiences
• Merged layout and content tabs (prioritized based on customer feedback)

Developer Experience

• Headless site configuration
• Refined Optimizely Graph integration

Other Updates

• Production-grade Application Lifecycle Management (ALM) process
• Restriction management (prioritized based on customer feedback)
• Pre-built DAM integration