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Optimizely Content Marketing Platform (CMP) is an AI-driven workspace designed to bring marketing teams together to plan, create, and execute content and campaigns with maximum efficiency and impact. It solves the common challenges of siloed workflows, content sprawl, and difficulty in proving ROI by providing a unified platform for content strategy, creation, asset management, and performance measurement.

Optimizely CMP is built to empower the entire marketing team, from content creators and strategists to marketing leaders and operations managers. It provides multi-view calendars and shared workspaces for planners, flexible workflows and AI agents for creators, centralized asset management for all, and robust analytics for leaders to measure performance and ROI. Its intuitive interface and powerful features cater to diverse roles, fostering collaboration and efficiency across the board.

Optimizely CMP embeds AI across the entire content lifecycle to accelerate marketing execution. It uses Opal, Optimizely's AI, to help teams ideate and generate entire campaign briefs and content plans. Specialized AI Agents can then be used to create on-brand, compliant, and performance-driven content, from articles to social media posts. The AI also assists with tasks like automated asset tagging in the Digital Asset Management (DAM) system, freeing up marketers to focus on strategy and creativity.

Optimizely CMP provides robust analytics to connect content production efforts directly to business impact. Its performance analytics offer insights into how content is resonating with audiences, while its ROI analytics tie specific assets and campaigns to key business metrics. This allows marketers to understand which content drives engagement and conversions, prove the value of their work, and make data-driven decisions to optimize future content strategy.

Yes, Optimizely CMP is designed to manage the end-to-end content lifecycle. It starts with strategic planning tools, including intelligent request forms and shared calendars for full visibility. It then moves to creation and collaboration with flexible, AI-embedded workflows for review and approval. Finally, it easily integrates with your downstream channels—including any Content Management System (CMS), social media, or sales enablement tool—to seamlessly distribute and publish approved content, all from one platform.

Optimizely CMP serves as the central nervous system for your content operations within a composable DXP. While a headless CMS focuses on content delivery, CMP is the single source of truth for all your pre-publication content. It orchestrates the entire content lifecycle—from ideation and planning to creation, review, and approval—before content is pushed to any headless CMS, e-commerce platform, or other digital channel. This ensures content consistency, governance, and efficiency across your entire composable stack, making sure every piece of content is on-brand and optimized before it ever goes live.

Optimizely CMP offers robust integration capabilities to connect with your essential marketing and sales tools. It integrates with social channels for managing social media workflows, sales enablement platforms for pushing collateral, and various Content Management Systems (CMS) for publishing web content and assets. This ensures that your content can flow seamlessly from creation in CMP to distribution across all your chosen platforms, eliminating manual transfers and maintaining workflow continuity.

AI is thoughtfully embedded throughout Optimizely CMP, with Optimizely Opal serving as a key differentiator. Opal acts as an AI-driven assistant that accelerates every stage of the content lifecycle. It powers:

• AI-powered Planning: For ideating and creating comprehensive briefs and content strategies.
• Specialized AI Agents: For efficient, on-brand, and compliant content creation.
• Automated Tagging and Renditions: For digital assets, saving significant time.
• Embedded AI: Within flexible workflows for swift review and approval processes. This continuous innovation with AI helps marketers scale original storytelling and deliver bold creative campaigns faster and more effectively.

Optimizely CMP's superpower is its unparalleled unification of the entire content lifecycle, powered by AI, into a single, intelligent operating system for content operations. While other platforms might offer pieces like asset management or workflow, Optimizely CMP brings together ideation, planning, creation, collaboration, asset management, and deep performance analytics into one cohesive platform. This end-to-end approach, supercharged by Optimizely Opal's AI capabilities, breaks down silos, accelerates content velocity, ensures brand consistency, and directly connects content efforts to measurable business impact in a way no other platform can. Our consistent recognition as a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms further validates this unique market position.