Unify all your data 

Maintain an updated view of your customers with unified, regularly refreshed data collected from your website, Optimizely sources, and 60+ available integrations.  

Manage your segments 

Easily create and manage segments for highly targeted & real-time experimentation, content, and commerce experiences.  

Activate across channels 

Customize the customer experience and build loyalty in real-time based on preferences and behaviors with automated activation. 

Top companies are using Optimizely Data Platform to create targeted customer experiences

Unify customer data, from every source

Ingest from and export data to Data Platform and other sources with 60+ one-click integrations, such as CRM, commerce, or email platforms.  

  • Connect to LinkedIn Lead Gen Ads, HubSpot, Salesforce CRM, and more.  
  • Quickly build, deploy, and maintain custom integrations.
  • Use unified data to view comprehensive customer profiles, track behaviors, create segments, and activate through downstream channels.

Experiment with advanced targeting and rich historical data 

Run more sophisticated and impactful tests by leveraging historical and third-party data that’s regularly refreshed with Optimizely Data Platform.  

  • Use attributes and events from any source to create segments and target them with different variations.  
  • Run highly-targeted tests with real-time segment data that's based on customer activities.   
  • For example, test different headlines based on the visitor's location, device, or previous purchases. 

Personalize content in real-time

Deliver relevant and engaging digital experiences to your visitors based on their preferences and behaviors.  

  • Create segments based on any attribute or event, such as browsing history, location, or email engagement.  
  • Activate those segments in real-time across Optimizely products and other channels, such as web, mobile, email, or push notifications.  
  • For example, personalize website homepage content based on the visitor's unique interest and site behavior. 

Create relevant commerce experiences for customers

Provide highly tailored buying experiences for customers based on their unique needs and preferences.  

  • Capitalize on product opportunities, buying behaviors, and hidden gems with AI powered predictive analytics. 
  • Create segments based on any attribute or event, such as browsing history, cart value, or email engagement, or find automatically segmented customers based on propensity to buy or churn. 
  • Activate those segments in real-time across Optimizely products and other channels. For example, offer a discount code based on customer cart value or product interest.  

Wenn ich die Ideenfindung für Experimente demokratisieren will, muss ich sicherstellen, dass der Prozess straff organisiert ist. Alle Ideengeber müssen Optimizelys Zertifizierungsprogramm absolvieren, damit sie ihre eigenen Experimente überprüfen und analysieren können. Jetzt, mit einem zentralisierten System zur Steuerung des gesamten Prozesses, hat sich der Aufwand halbiert.

Director of Product Analytics

Die beste Idee war, Nichtexperten die Möglichkeit zu geben, Experimente durchzuführen und statistische Denkweisen zu entwickeln. Die mit der Experimentation verbundenen Social-Merkmale wie Kommentare, @-Features, Threading, Verlinkung zu Ergebnissen der Experimente, um allen Einblick zu geben, sind absolute Pluspunkte der Plattform.

Director of Experimentation, Australian Red Cross

Try Optimizely Data Platform Yourself

Sorry, this interactive tour is only available on desktop for now

Already have a Customer Data Platform (CDP)?

CDP Audience Sync is a connector that allows you to use your own CDP with Optimizely Data Platform. Send segments from your CDP straight to Data Platform for real-time experimentation and personalization. 

Get started