Ensure every release lands perfectly with safe rollouts, full control, and experiences your customers love.
SDKs for your entire stack—backend to mobile to edge
Faster evaluation—zero latency or flicker
Uptime SLA ensures reliable high-traffic releases without failure
Roll out features to the right users at the right time. Target by user, region, or custom attributes and control who sees what. Built-in permissions and approvals keep every release secure and intentional.
Roll out gradually, monitor in real time, and act fast if something changes. Pause, roll back, or shut it off instantly. Built-in safeguards protect your users before issues turn into incidents.
Let AI agents handle the heavy lifting. Generate variables, adjust logic, and personalize experiences in real time. You stay in control while your product keeps moving.
More than on/off. Optimizely manages every stage of a feature’s life — from the first dark launch to the final flag cleanup.
Start at 1%. Move to 10%. Go to 100% or hold at 50% and measure. Ramp traffic at your pace, with targeting rules that go safely far beyond percentage-based splits.
Something breaks in production? Disable the flag from the dashboard. No redeploy. No incident at 2am. Features go dark in seconds, not hours.
Ship the flag once. After that, product and content teams can update copy, limits, thresholds, and pricing tiers at runtime without touching code.
See every flag, who owns it, the status, and which environment it's running in. Mutual exclusions keep experiments clean and your results trustworthy.
Keep flag decisions in your infrastructure. Use SDKs or APIs to evaluate and control releases across any service, in any language.
Update features instantly without waiting for app store approvals. Changes go live to users as soon as you’re ready.
Run flag evaluations at the edge for fast, consistent experiences. Deliver the right experience before the request is even completed.
Ship anywhere your code runs. Every SDK is built for sub-millisecond local evaluation where decisions happen in process, not over a network call. No added latency. No flicker.
Connect once. Manage experiments and feature flags from the AI tools you already use.
Create and configure flags, set audiences, ship features.
Check results, stat sig, which tests to call.
Find what's stale, archive dead flags, keep things clean.
No tool switching, plain language, stays in your flow.
See how every release impacts your business, from user behavior to revenue.
Define your success metrics
Measure real impact on revenue and retention
See how users actually respond
Connect results to your data stack
Pull data from any source. Ship content shaped by your customers' needs, not your team's assumptions.
Pull data from any source. Ship content shaped by your customers' needs, not your team's assumptions.
Get to your first flag in minutes. Optimizely’s built for developers who'd rather read documentation than fill out a form.
We've put Optimizely experimentation as part of our definition of done. When we launch a new feature, you enable it for experimentation — it's a requirement, not an option.
Secret Escapes can't afford to make changes on a whim that disrupt this momentum. That's why they run experiments on all app and website changes before rolling them out live.
Marketing, Product, and Design teams test features while Engineering uses feature flagging functionality — creating "real velocity to launch and ship faster."'
Cox Automotive enhanced their experimentation program with feature flag experiments across 10+ iconic brands on app and website — and cut analysis time from weeks to minutes.
We’ve got a whole library of pre-built AI agents to help you create. Use as they are or create your own agent specific to your team’s content needs.
Explore all agentsBring your features to life with tools for content creation, optimization, and AI orchestration.
Bring your features to life with tools for content creation, optimization, and AI orchestration.
