Promotions Management
Agent details
Create, update, and scale e-commerce promotions using natural language. Integrated with Optimizely.
Benefit
This solution accelerates time-to-market by removing the need for technical intervention in routine campaign management. By replacing slow, manual processes with AI automation, marketers can launch and adjust promotions instantly, ensuring the business never misses revenue opportunities due to operational bottlenecks.
How it works
The system utilizes the Optimizely Opal SDK to connect an AI agent to your commerce backend via an ASP.NET Core service. When a marketer issues a natural-language command, the agent parses the intent, validates it against established business guardrails, and executes the necessary calls to the EPiServer APIs to update promotions in real time.
Who it helps
This solution empowers marketing teams to manage campaigns independently while freeing developers from repetitive, low-level configuration tasks. It ultimately provides e-commerce leaders with a scalable framework that bridges the gap between complex technical architecture and the speed required for modern digital commerce.
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Documentation
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