Robots Management in Opal

Opal integrates Add-Ons like Stott Robots Handler, enabling natural language management of robots.txt and llms.txt, streamlining content governance.

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Master Your SEO & GEO: Optimizely Opal Robots Management

Streamline robots.txt and llms.txt management with natural language, directly within Opal.

Managing robots.txt and llms.txt files across multiple websites is crucial for effective Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). Yet, agencies and enterprises often grapple with custom-built tools or manual updates, leading to inefficiencies and governance risks.

The Optimizely Opal Robots Management solution, powered by the Stott Robots Handler Add-On, transforms this complex task into a seamless, AI-driven experience.

Why Robots Management in Opal?

  • Centralized Control: Manage all your robots.txt and llms.txt configurations from a single, intuitive interface.
  • Natural Language Queries: Interact with your robots files using plain English, eliminating technical barriers.
  • Reduced Complexity: Simplify a critical SEO/GEO task that often requires specialized knowledge.
  • Streamlined Workflows: Automate updates and retrieval, freeing up valuable time for your marketing teams.
  • Enhanced Compliance: Ensure your websites adhere to search engine guidelines and best practices at scale.
  • AI-First Journeys: Integrate robots management directly into your AI-based marketing workflows, avoiding disconnects.

Key Capabilities:

  • Opal Integration: Opal can discover, retrieve, and save robots.txt configurations directly from your CMS.
  • Security & Governance: Configure granular read-only or read/write permissions for managing your robots files, ensuring secure and controlled access.

How to Interact with Robots Management:

Leverage Opal's natural language capabilities to manage your robots files:

  • To retrieve all robots.txt configurations:
    get me a list of robots.txt configurations (Opal will return a list of configurations with their IDs, site names, and content.)

  • To update a specific robots.txt configuration:
    Update the configuration for test-cms.stott.pro and remove the googlebot specific instructions (Opal will confirm the update and show the new content.)

Technical Foundation:

This solution enhances the popular Stott Robots Handler Add-On for Optimizely CMS 12 (PAAS), exposing its functionalities to Opal. It's available as an alpha release, with simple installation and robust security features for token management.


Take control of your SEO and GEO. Simplify robots file management with Optimizely Opal Robots Management.