Etac, which was founded in Sweden, has been growing through acquisitions for many years and is now an international corporation that develops, designs and sells ergonomic mobility aids. The heart of the company lies in solutions that optimize the quality of life for the individual, their family and caregivers.
Etac realized the strategic benefits of consolidating its entire business under the same brand and creating “One Etac”: This results in a simpler way of working, as well as clearer and easier communication both with customers and internally.
Building a strong shared digital presence was an integral part of this strategy. With a complex internal setup and nine different market websites with country-specific content, it was challenging for Etac to gather everything under the same web solution at etac.com. It would also be exacting to complete the project within the specified time frame of two years. Organizational adaptations and simplifications were initially required before the actual website could be built.
