At a glance
- Mailchimp drove millions of dollars by experiementing with an upgrade moment in their sign up flow
- Eliminating bias from decision making inspired Mailchimp to experiment by segments
How One Big Win Kickstarted a Program
Mailchimp partnered with Optimizely to drive millions of dollars in revenue through experimentation and eliminating bias in decision making.
Industry
Retail
Company
Products used
Web Experimentation
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