World's largest marine electronics manufacturer, Navico make waves on Optimizely

Leaders in the design and manufacture of world-class marine navigation, autopilot, radar and communication systems, Navico Group are one of the largest manufacturers of marine electronics in the world. 

With an enormous distribution network, spanning more than 100 countries, Navico have completed their major project setup of an integrated global B2C ecommerce solution allowing the business to sell directly to consumers. This is in addition to the B2B selling experience they provide to their professional audience.

Optimizely's customer-centric platform helps Navico deliver a powerful ecommerce gateway purpose-built for their growing customer set. To help navigate its vast portfolio and foster an inclusive solution, Navico take advantage of Optimizely's multi-lanugage Content Cloud, handing their global customer base product descriptions with a native style.

Built on the Microsoft Azure cloud platform, Navico's digital infrastructure is always on. Given their global operations, they take comfort in the knowlege their sites won't suffer from outages or downtine. All updates and maintainence are delivered without interrupting security operations.

The development team are able to remain nimble and agile, equipped to deploy seamless integration with other services and systems. Optimizely's cloud offering creates a new development standard to the digital space, signaling Navico as the digital leaders within their market.

By concentrating on the fundamentals first, Navico have seen the stability the Episerver Commerce Cloud delivers and are ready to delve into other aspects of Episerver's suite. As their digital journey continues, the marine equipment leaders are looking at Product Recommendations, Email Recommendations and Analytics to make their consumer experience even more responsive, revenue-generating and water-tight.