Key Points:
Laying the digital bricks: How Saint-Gobain strengthened its online foundation
This customer interview shares on how Saint-Gobain has embraced digital transformation to enhance its e-commerce capabilities and streamline operations.
Industry
Manufacturing and distribution
Company
Products used
Optimizely OneContent Management SystemCommerce Connect
Building market leadership
Achieving scalable innovation with Optimizely
Key Points:
All the companies [that we serve] are based on the same back-end. They share the same core system, the same supporting applications, and are now all on Optimizely, which is a huge enabler in order to drive out the economies of scale in our development.
Guro Enger-Olsen – Saint-Gobain Distribution
Why Saint-Gobain chose Optimizely One
Key Points:
...the decision to go for Optimizely One was essentially centered around three things...we needed to have a solution that could cater to the complexity of the business that we have and at the same time ensure stability and speed...We were also looking for a partner that could give us multi-site capabilities...so having a solution that could easily scale up...and thirdly, it was about Optimizely's excellent possibility to integrate with partner applications.
Guro Enger-Olsen – Saint-Gobain Distribution
Driving efficiency & personalization
Key Points:
The ability to work with multiple sites sharing the same product structure [centralizes] the work that they do and [being able to] easily push it to different channels has been a huge relief...
Guro Enger-Olsen – Saint-Gobain Distribution
Transforming performance & searchability
Key Points:
...the speed and stability has hugely improved...when we moved the sites over...to Optimizely One. We used to have downtimes every week but that has obviously improved...
Guro Enger-Olsen – Saint-Gobain Distribution
Unlocking future growth
Key Points:
Expert advice on digitally managing a complex business
Key Points:
...having a tech stack that works with your total digital ecosystem...is number one. It's also about how as a wider organization work as one team, making the best digital experiences for the customers.
Guro Enger-Olsen – Saint-Gobain Distribution
Conclusion
Saint-Gobain Distribution’s digital evolution has positioned it as a leader in the B2B market, with a robust tech stack that ensures speed, stability, and scalability across its wide brand portfolio. By overhauling its site architecture and leveraging Optimizely One’s multi-site capabilities, the company has not only improved operational efficiency but also enhanced customer experience. Their focus on data-driven personalization and experimentation continues to refine the digital journey for customers. With a strategic approach that integrates technology, marketing, and operations, Saint-Gobain Distribution is well-equipped to drive future growth and innovation in their digital evolution.