Key Points:
How Valtech empowers marketing teams across the globe
In this video interview, Valtech's Mattias Malmer discusses how Optimizely transforms marketing processes and boosts global team collaboration
Industry
Tech
Company
Products used
Content Management SystemContent Marketing PlatformOptimizely OneWeb Experimentation
Valtech's journey with Optimizely
How Valtech scales marketing across 17 websites
Key Points:
CMP is a tool to connect all the teams across the globe and make sure that we are sharing our ways of working, helping us to facilitate, but also to form our processes in a really nice way.
Mattias Malmer, Global Head of Marketing at Valtech
Modular websites and faster launches with Optimizely CMS
Key Points:
One thing that has been super important for us is to be agile and being able to move fast.
Mattias Malmer, Global Head of Marketing at Valtech
How Valtech is leveraging AI for localization
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Empowering marketers with Optimizely One
Key Points:
We want something that empowers the full marketing team globally to actually own the full process within the tools as well, where we don't need to put requests in backlogs in Jira and wait for someone to do something for us.
Mattias Malmer, Global Head of Marketing at Valtech
As Valtech moves closer towards its goal of adopting Optimizely One, the agency is laying the groundwork for an integrated, marketer-centric ecosystem. This shift will enable Valtech to further enhance agility, collaboration, and data-driven decision-making across its global marketing teams.