The June 2026 Gartner® Emerging Market Quadrant for AI Agents for Marketing – Established Vendors report has published, and Optimizely is named as a Specialist in this inaugural report! Optimizely is positioned in the Specialists’ Quadrant for its Potential to Execute and Potential for Market Disruption among the vendors evaluated.
Optimizely Opal is an agent orchestration platform specifically built for marketing and digital teams to scale AI operations with no coding required. Operating as the AI engine across the Optimizely One ecosystem, Opal enables users to automate complex tasks, surface data-driven insights, and coordinate multi-step workflows across CMS, CMP, and experimentation tools
View the report to learn:
- Why Optimizely is recognized as a Specialist in AI Agents for Marketing – Established Vendors
- Insights to help in your evaluation of vendors
Attribution and disclaimers
Gartner, Emerging Market Quadrant for AI Agents for Marketing, Nicole Greene, Lizzy Foo Kune, Adam Sarner, 5 June 2026.
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