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  1. Field Notes
  2. Guide
  3. Gartner MQ CMP
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Jun 12, 2026

Gartner® Magic Quadrant™ for Content Marketing Platforms

Optimizely is named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms (9th year in a row). View the report!

MarketingAI

The 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms has published, and Optimizely is identified as a Leader for the ninth year in a row! Optimizely is positioned in the Leaders’ Quadrant for its Ability to Execute and Completeness of Vision among the vendors evaluated.

Optimizely One, Optimizely’s marketing software suite, unifies its content marketing platform (CMP), experimentation capabilities, and content management system (CMS) — enhanced by Optimizely Opal, an integrated, agentic AI layer that orchestrates workflows effortlessly.

View the report to learn:

  • Why Optimizely is recognized as a Leader in CMPs
  • How Optimizely is analyzed for Opal
  • Insights to help in your evaluation of vendors

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Attribution and disclaimers

Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Jess Walker, 2 April 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.