Opticon New York | Optimizely

New York Javits CenterNew York Javits Center

01 September 2026

What's on site

Go on. Explore the great digital outdoors.

One big day that'll change how you think about digital. Keynote drops, hands-on sessions, smart people saying the quiet part out loud. All on the docket. You're in for a ride.

Get down

The whole download on what's coming up for agentic digital experiences, straight from the people with their boots on the ground.

And dirty

Pick your path. Dig deep into agentic AI, agentic CMS, and agentic experimentation. And leave knowing exactly how to make them work for you.

Up close

Get your hands on Optimizely. Live demos. Real workshops. Enough inspirations to keep you going long after you head home.

And personal

Meet the experience-makers you've been following. Swap stories, challenge views, leave with friends in high places.

Agenda

What's waiting on the trail

Opticon New York pitches up at the Javits Center on September 1. Seth Godin on the bill, city-style energy, and a sharp lineup to match.

Day 1

Mon, 31 August

7:00 am EDT

Early birds

Get the worm. Join us for breakfast and early registration. Pick up your swag and tick one thing off the list already.

9:00 am EDT

Partner and CAB huddles

Dedicated sessions for Optimizely partners and Customer Advisory Board members.

4:00 pm EDT

Welcome reception

Get to know your fellow campers over a drink or two. Best way to hit the ground running tomorrow.

Day 2

Tues, 01 September

7:00 am EDT

Good morning

Registration’s open. Breakfast is on. Come pick up your swag and get ready to explore.

9:00 am EDT

Opening keynote

The view from the summit. Hear where we're headed, what we're building, and why it matters, straight from the people making it happen.

10:00 am EDT

Choose your adventure

Camp Opticon is built around five rooms. Like any good trail system, each one takes you somewhere different. Pick the terrain that fits where you are.

Breakouts

Trailhead

The room where people show their work. Every session is anchored in something real: a launch, a failure, a breakthrough, or a hard-earned lesson. The story matters, but so do the decisions behind it. You'll leave knowing how they got there, not just where they ended up.

Theater

Outpost

Strong opinions backed by experience, data, or both. Maybe two sides are arguing it out. Maybe one speaker is making a case the room doesn't want to hear. The goal isn't consensus. It's leaving with a sharper perspective than you came in with

Theater

Tent talks

The short format. Fast, focused sessions that get straight to the point and stay there. Every talk is built around an idea, lesson, or perspective worth your attention. You'll leave with something you'll still be thinking about after camp.

Roundtables

Bonfire

No slides. No script. One question and a room full of different answers. No one has the final answer, and that's the point. The conversation belongs to everyone in the room.

Workshop

Agent lodge

The build room. You'll create, test, and refine agents alongside others doing the same. Less watching. More making. Leave with something real, not just notes.

4:00 pm EDT

Closing keynote

We bring the day home. A final keynote from Seth Godin to land the big ideas, spark a few last thoughts, and send you off on a high. 

6:30 pm EDT

After dark

The sun goes down. The bar opens. Stick around for well-earned drinks, great food, and a bit of banter over good music at our closing reception.

Secure your spot

Travel and accommodations

How to get to Opticon New York

Travel tips for every leg of your trip

Move fast, learn faster

Where:

Javits Center
429 11the Ave
New York, NY 10001

When:

01 September 2026

Travel

By plane:

Touch down at JFK, LaGuardia (LGA), or Newark (EWR)—all roads lead to Camp Opticon. From the airport, grab a taxi, rideshare, or hop on public transit to make your way to Camp Opticon.

By car:

Set your GPS and hop in. Parking is available nearby, but like any popular campground, spots can fill up quickly. Consider reserving parking in advance.

By public transport:

Skip the traffic and earn your sustainability merit badge:

7 Train → Exit at 34 St–Hudson Yards
A, C, E Trains → Exit at 34 St–Penn Station
M34-SBS Bus → Stops directly at the Javits Center

Lodging

There are plenty of hotels within walking distance of the Javits Center, from luxury lodges to budget-friendly bunkhouses. Stay nearby and you'll be just steps away from all the camp activities.