From centralized planning to collaborative creation, here's everything you need to know about the 9x category-leading Optimizely Content Marketing Platform.
Latest updatesContent Marketing
Q3 roadmap
CMP is where marketing teams do the actual work — planning campaigns, creating content, managing approvals, and shipping on time. Every item on this roadmap is designed to make that work faster, more connected, and easier to scale.
Image Generation & Editing
We're making improvements to Opal's image generation, bringing structured inputs, template-based production, and multi-brand support together so you get reliable, on-brand visuals at scale — across every format, every campaign, and every brand.
Opal for Managing Assets
Let Opal help you organize and manage assets, including:
Suggesting metadata (both tags and fields)
Generating alt text
Automatically archiving expired assets
Brand Portal
Create personalized, branded portals to securely share the latest assets with internal and external partners, complete with robust access and permissions management.
Form Builder Improvements
Streamline intake and eliminate friction with dynamic work request forms that adapt to your exact needs, ensuring precise data capture.
Enhanced logic in the form builder enables complex conditional flows, display rules, and dependencies.
Omnichannel Publishing to SaaS CMS
CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!
Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.