You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.
Here’s a glimpse of what’s to come.
Coming soon toExperimentation
Q3 roadmap
2025 was about expanding what experimentation could do. This year is all about putting more of that power in your hands, with agentic experimentation.
Q3 closes the gap between insight and impact, giving your developers, analysts, and experimentation managers exactly what they need to move faster and trust what they find.
Contextual Bandits - Deeper Insights
Confidently see the who, what, and why behind CMAB experiment results
- Surface which segments convert best within each variation
- Connect winning variations to ready-to-launch audiences, making way for your next personalization campaign
- Bridge the gap from experiment to action by eliminating the guesswork between testing and targeting
Web Companion Extension
Seamlessly enter and create variations on any type of website
- Launch the Visual Editor on any site, with one easy Chrome extension install
- Unblock issues yourself, without a support ticket or code deployment
- Test more experiments with a seamless variation editing process
Variation Creation in the Visual Editor
The easiest way to create new variations without duplicating your hard work
- Instantly create new variations - no new AI agent prompting or coding required
- Leverage existing variation creation context so your next change is informed by your past work
- Go from A/B test to A/B/C/D in just a few clicks
Autonomous Optimization
Autonomous Optimization turns every experiment into the next best action, helping teams create better experiences that convert more customers and grow revenue.
Key benefits:
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Focus on the opportunities most likely to move key metrics, using AI grounded in real experimentation evidence.
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Move faster from insight to test with recommendations shaped by proven patterns, audience behavior, and your own results.
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Improve continuously as every experiment feeds a smarter loop for what to test, launch, and optimize next.
Idea to Build Connector
Turn your best ideas into live experiments without the manual setup.
Benefits:
- Instant — push a fully configured experiment from planning to execution in one click, with no re-entry required.
- Intelligent — key experiment details like metrics, audience, and hypothesis are pre-filled automatically, so nothing gets lost in translation.
- Continuous — close the loop between ideation and optimisation, keeping your experimentation programme moving at the speed of your thinking.