You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.
Here’s a glimpse of what’s to come.
Latest updatesFeature Management
Q3 roadmap
This quarter is about making program governance easier and experimentation more powerful.
Smarter flag management, faster analysis, and the guardrails your product org needs to manage features at scale without the complexity.
Feature Rollouts
Feature Rollouts let product teams release features gradually, measure business impact on a results page, and roll back instantly. Targeted Deliveries have never been able to do this.
Local Holdouts
Local Holdouts let enterprise teams choose exactly which experiments go into their holdout analysis across projects and platforms, so they measure initiative impact, not org noise.
New Results Page
Unlock deeper insights by bringing advanced analytics directly into experimentation.
Key benefits:
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Deeper exploration and segmenting on your results
- Guardrail alerts
- Manage outliers
- Frequentist and Bayesian Stats Engine
Idea Builder
Available in Web Experimentation and coming soon to Feature Management. Idea Builder brings AI-powered ideation directly into your workflow so you can generate targeted, context-aware test hypotheses grounded in real page data, past experiments, and qualitative research.
Rule context fields
The context behind your features and tests shouldn't live somewhere else. Capture hypotheses, upload images, and document key details directly in Feature Experimentation so everything your team needs to understand, review, and act on a test is right where the test lives. No more hunting through Jira or Figma mid-review.