Latest updatesContent Mangement

You don’t need to think about what’s next because it’s already in motion. Each release brings new ways to create, optimize, and deliver content that simply works.

Here’s a glimpse of what’s to come.

Q1 roadmap

2025 was about making our CMS work smarter. This quarter is all about putting that intelligence in your hands.

We’re deploying a set of specialized, Opal-powered agents for immediate impact, and providing the core tools for you to build and automate any workflow you design.
 

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External content for CMS

Create and publish dynamic experiences powered by live data.

External Content connects assets and data from across your stack directly into Optimizely CMS — so content stays accurate, current, and easy to publish without custom integrations or dev tickets.

Product data, assets, customer context, and marketing content flow straight into CMS blocks and update automatically wherever they’re used.

  • Live data in pages: Pull product specs, pricing, and customer data from PIMs, ERPs, and CRMs directly into CMS content.
  • Always-current assets: Serve images, documents, and videos from your DAM with instant updates.
  • No technical debt: Map external content into CMS without custom code or brittle integrations.
  • Faster creation: Eliminate hunting, syncing, and re-uploading across systems.
  • Smarter publishing: Launch dynamic, personalized experiences backed by real-time data.

Your assets. Your data. One CMS workflow.

CMS 13

A modern CMS built for speed, AI discovery, and what’s next.

CMS 13 gives marketers more independence, improves visibility across search and AI, and establishes a future-proof foundation for Optimizely’s platform. It replaces legacy tooling with Graph-powered search, modern editing, and AI-first workflows — so teams can move faster without technical debt.

  • Modern foundation: Built on the latest .NET for performance, security, and longevity.
  • Faster publishing: Visual Builder lets marketers build, preview, and publish without dev tickets.
  • AI-ready discovery: Graph and built-in GEO optimize content for search engines and LLMs.
  • Connected workflows: Embedded DAM, external content, and omnichannel publishing keep systems in sync.
  • AI assistance: Opal agents and tools help automate creation, optimization, and management.

Built for today. Ready for what’s next.

JavaScript SDK

Build faster, more dynamic CMS experiences with less setup.

The JavaScript SDK gives developers a modern way to model, fetch, and render CMS content with strong TypeScript support and out-of-the-box tooling. It reduces manual tasks, speeds up development, and makes content-driven experiences easier to build and maintain.

  • Structured content modeling: Define content types, property groups, and display templates for clean, predictable content.
  • Simple content fetching: Fetch, filter, and sort CMS content with built-in utilities and webhook support.
  • Modern rendering: Render pages, experiences, and rich text with live preview and DAM asset support.
  • Developer-friendly tooling: Full TypeScript support with autocomplete, error handling, and detailed logs.
  • Faster workflows: CLI tools sync content and content types directly from the CMS.

A better foundation for modern, content-driven front ends.

Check out past feature releases

Explore the latest launches, enhancements, and releases from across the platform.