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From clicks to check-ins: The science behind Robinson Club’s travel experience
See how Robinson Club uses Optimizely to drive growth, boost conversions by 13%, and earn €2.5M with data-driven experimentation and collaboration.
Industry
Travel
Company
Products used
Web ExperimentationPersonalization
The path to experimentation
Driving collaboration and innovation at Robinson Club
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Measuring experimentation success
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We are able to calculate backwards the additional revenue we generated by running A test. And this is my first real metric, which I use to showcase the value of the experimentation programme.
Michael Richter - Robinson Club
Simplifying steps for higher conversions
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If your cognitive load is low, you are easy to go from one step to the next one. And to be honest, if you have completed six steps, you will do three more. It doesn't make any difference anymore.
Michael Richter - Robinson Club
Robinson Club's million-euro idea: Learning from customer feedback
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You will never develop such ideas in your office alone.
Michael Richter - Robinson Club
Harnessing AI for smarter marketing and data insights
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Why Robinson Club continues to trust Optimizely after 10 years
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Robinson Club values Optimizely's user-friendly interface and responsive customer support, regardless of the team’s technical skill level.
"Everything I wanted to do, I was able to do... everything worked."
Michael Richter - Robinson Club
Turning failures into learnings in conversion rate optimization
Three tips from Michael:
Conclusion
Robinson Club drives digital growth through experimentation, user research, and cross-team collaboration. Using Optimizely’s tools—like Experiment Collaboration and AI-driven recommendations—they streamline ideation, prioritize tests with the RICE framework, and uncover data-driven insights. This approach has delivered wins like a 13% conversion boost from reducing cognitive load in checkout and €2.5 million in additional revenue by displaying unavailable room options. After a decade with Optimizely, Robinson Club continues to foster a culture of innovation where every test is a learning opportunity.