(Re)Born Digital 

In an amazingly short time, EPOS has emerged as a leading audio brand for Gaming and Enterprise Solutions. Originally a joint venture between the Sennheiser Group and Demant, the latter company took over the business and launched EPOS as a new brand.

A digital journey was set in motion, and just eight months later, EPOS audio products were ready to ship in more than 160 markets and across 60 currencies. The journey not only involved building a new brand and tech stack – for the EPOS team; it also meant leveling up internal processes.

On the agenda was a clear-cut strategy for planning and implementing a digital infrastructure to drive EPOS’ platforms for B2C sales and B2B leads, one that combined brand content and commerce.

a woman wearing headphones

EPOS sought to leverage automation wherever possible. Selecting the Optimizely Commerce Cloud as the base for their content hub – the Headless API – provided a fully flexible architecture that enabled EPOS to support all markets using a single content platform. With just a few clicks, staff can easily make real-time changes to pricing, currencies, product range, payment options and much more.

Working with digital commerce solutions specialists Impact, an Optimizely Gold Solution Partner, EPOS could break down a complex business at record speed and plan their digital journey. Creating a seamless experience for every EPOS customer was the number one goal, and to achieve it, cross-functional collaboration was essential. Across project management, design sparring, development and content, EPOS’ needs were turned into solutions and implemented on a global scale.

A solid tech foundation 

Developing EPOS’ tech stack involved a digital project with multiple tracks conducted simultaneously – from ERP (Microsoft AX), CRM, PIM to the new customer-facing sales-platform, hosted on Azure. 

a man pointing at a man using a white machine

To support B2B and B2C using a single platform, EPOS decided to go with Optimizely. The Optimizely Commerce Cloud manages the administration of product catalogs and orders, while Optimizely Search & Navigation provides strong search and filtering capabilities. 

Award winner: Most Customer-Centric Experience

This award is presented to the Optimizely customer that has leveraged the Optimizely Content Cloud platform to its full potential and has built and maintained an outstanding customer-centric experience for end users.


About EPOS 

From its headquarters in Copenhagen, Denmark, EPOS designs and distributes high-end audio for enterprise and gaming on a global scale. EPOS, formerly known as Sennheiser Communications, was divested from Sennheiser in 2019. EPOS is part of Demant, a world-leading hearing healthcare and technology group, which is present in more than 60 countries, employs more than 16,000 people and generates annual revenue of DKK 14.5 billion. 

Company size: 501 - 1,000

Industry: Consumer & Professional Electronics

Region: Nordic



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Denmark, Denmark
IMPACT is Scandinavia's leading full-service e-commerce consultancy specializing in digital commerce solutions and experiences that transform businesses.
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