How Etac consolidated into one global site

After rapid international growth, Etac wanted to consolidate its entire business under one umbrella. That involved building a shared digital estate—a task which Optimizely is ideally suited.

Etac, which was founded in Sweden, has been growing through acquisitions for many years and is now an international corporation that develops, designs and sells ergonomic mobility aids. The heart of the company lies in solutions that optimize the quality of life for the individual, their family and caregivers.

Etac realized the strategic benefits of consolidating its entire business under the same brand and creating “One Etac”: This results in a simpler way of working, as well as clearer and easier communication both with customers and internally.

Building a strong shared digital presence was an integral part of this strategy. With a complex internal setup and nine different market websites with country-specific content, it was challenging for Etac to gather everything under the same web solution at etac.com. It would also be exacting to complete the project within the specified time frame of two years. Organizational adaptations and simplifications were initially required before the actual website could be built.

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The technical complexity posed another major challenge. There were different product portfolios, cultures and individuals to consider. All components had to be put into place—basic technology, design and functionality.

The solution

Etac chose to build its new website with Optimizely as a foundation, together with InRiver PIM for managing product data—a particularly business-critical function, since Etac.com is a product-based site. Etac hired Consid, Gold Partner to Optimizely, to manage the project.

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Etac now has a unified digital presence and is able to offer a more user-friendly website where it is easier to find products. Visitors and shoppers notice the clarity and structure. The new website is also adapted for mobile, which makes it easy to search for products, etc. One measurable result is that web traffic to Etac has also increased.

Industry

Manufacturing and distribution

Product used

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About Etac

Etac is an expansive business that offers products for people with reduced mobility, from young children to seniors, as well as products for patient transfers and lifting. The company was founded in Sweden in the early 1970s, and has a reputation for innovative and ergonomic product design. It offers world-class products for various healthcare situations, which aim to improve activity, regardless of physical abilities. 

Company size: 501-1,000 employees

Industry: Medical Devices

Region: Nordic

In collaboration with

Consid

Sweden
Consid är en av Optimizelys snabbast växande och mest efterfrågade digitala fullservice-partners. Vi hjälper organisationer, företag och varumärken att förverkliga framtidens digitala kundupplevelser. Vårt engagemang och entreprenörskap skapar framgångsrika lösningar gång på gång. Tillsammans utvecklar vi innovativa digitala tjänster och plattformar som stärker er digitala närvaro och driver er digitala affär. Consids position bygger på 20 års erfarenhet av att knyta ihop strategi, affärsnytta och användarupplevelse med innovativ teknologi. Consid har arbetat med Optimizely i snart 20 år och vi var bland de första att bygga e-handel på Optimizely Commerce Cloud. Idag är vi +1000 specialister, innehar alla Optimizely Specializations och jobbar tätt med team Optimizely kring nya möjligheter som headless, cloud och micro-services. Tveka inte att kontakta Consid för att diskutera er nästa digitala idé eller utmaning.
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