Salesforce Marketing Cloud for CMS

Salesforce Marketing Cloud (SFMC) integrerer kontaktinformasjon som er samlet inn i CMS, direkte i Salesforce Marketing Cloud.

Koblingen til Salesforce Marketing Cloud (tidligere ExactTarget) eksporterer automatisk skjemadata fra nettstedet ditt til SFMC-abonnentdatabasen ved å tilordne Optimizely Content Management System (CMS)-skjemafelt til SFMC-databasefelt.

Koblingen støtter både abonnenter og datautvidelser. Skjemafeltene overføres fra CMS-skjemaene til SFMC-abonnentdatabasen umiddelbart og på en transparent måte. Abonnentdata kan deretter brukes til å tilpasse brukeropplevelsen ved hjelp av CMS-besøksgrupper.

About the publisher

Salesforce provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Our integration with Salesforce Service Cloud helps organizations deliver digital-first customer service.

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

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Salesforce Marketing Cloud for CMS

About the publisher

About Salesforce

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