Save cost on marketing tools

Keep track of all your marketing assets in a centralized repository, enabling content reuse of brand-approved assets.

Distribute content faster

Publish finalized content to downstream channels with just a few clicks, thanks to integrations with CMS's, social platforms, sales tools and more.

High quality content & campaigns

Find out what works, and what doesn't: Measure success with robust content analytics and operational efficiency metrics, and make tweaks accordingly.

Purpose built for marketers

Plan campaigns to the last detail with shared briefs and campaign-level task management

Centralized campaign planning

Plan campaigns to the last detail with shared briefs and campaign-level task management, and robust calendars that give visibility into current and upcoming marketing activities. Have one-off requests that may (or may not) fit into your plan? Intake, manage and prioritize requests so that nothing falls through the cracks.

  • Visual campaign calendars
  • Campaign planning
  • Marketing work requests

Build content collaboratively

Create and collaborate on all your content in the same place you ideate: Assign workflow steps, leave annotations and comments, and supplement content production with AI. With the omnichannel editor, marketers can create content once to be delivered (virtually) anywhere.

  • AI content generation, chatGPT and SEO recommendations (you can even integrate with your own AI model!)
  • Omnichannel editor with structured content blocks
  • Flexible workflows
  • Commenting, versioning and live web-proofing

Streamline asset storage

Keep track of all your marketing assets in a centralized repository, enabling easy reuse of brand-approved assets.

  • Integrated digital asset management (DAM)

As an organization that is process-heavy, our team greatly appreciated the ability to track asset history and the ease of ensuring compliance for each version.

Patrick Bark
Sr. Marketing Coordinator, Safran

Publish & promote

Preview content as it will look on its destination channel, then push to downstream systems with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools, intranets and more.

  • Content previews
  • Omnichannel delivery

Collaboration was happening over email, but now we’re able to streamline the process and automate how we push content to our CMS, social channels and more.

Marianne Goguillon
SVP of Global Digital Marketing, Sodexo

Keep tabs on content

Stay data-driven with the ability to track, measure and analyze content performance, and gain insight into which pieces of content have a tangible impact on business. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more.

  • Content performance analytics
  • ROI analytics

Why Optimizely Content Marketing Platform?

We’re recognized as a 6x leading content marketing platform.

Get the latest Gartner Magic Quadrant for CMP report

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Not only do analysts love us, but our customers do too.

We knew we needed a platform that would be able to support us in both the short and long-term. Specifically, we needed a solution that would allow us to drive global brand consistency, measure our work, and, most importantly, prove its impact. We needed to take everything one step further. So we brought in Optimizely.

Cassandra Brill
Global Head of Digital, SFI Health

Our business case for [Optimizely] expects more than a 200% ROI in the first year, largely related to saving time that was wasted creating content, elimination of unnecessary meetings, and back-and-forths on ‘Where is the content?’ or ‘When will the campaign launch?’

Allison Stagnitti
Director of Demand Gen and ABM, JW Player

Get started today with creating better content, faster

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