Enable everyone to improve every web experience
Optimizely X Web Experimentation is the easiest and most powerful way to run experiments across your website.
Experiment to uncover customer insights and create high-performing experiences
Increase engagement and revenue
Robust, easy-to-use A/B and multi-page experimentation for any stage of the customer experience.
Experiment on any device
Optimizely X Web Experimentation supports optimized experiences across web, mobile web, iOS, and Android mobile apps.
Take action on results with confidence
Optimizely’s industry-leading Stats Engine helps you achieve the balance of making experiment decisions quickly with necessary statistical rigor.
The use of experimentation at Wiley over the past two and a half years has led to multiple millions of dollars in revenue growth for the company.
Isaac Gerber — Senior Manager, Analytics and Optimization
With Optimizely, we’re able to iterate, get feedback and optimize in an almost continuous fashion. We learn about our users and deliver optimal product experiences much, much faster.
Michael Chang — Director of Business Intelligence
Virtually no change will go live on the website just like that. Everything is an experiment.
Sebastian Fallert — General Manager
A solution designed to delight every customer
Create with clicks, not code
Brainstorm ideas and create them as experiments without relying on developer help using Optimizely’s industry-leading visual editor.
Target optimized experiences
Deliver an experiment variation to visitors and users by ad campaign, geography, cookies, or a variety of other dimensions.
Discover visitor insights
Segment test results by device, browser, campaign, or another custom segmentation to uncover key insights.
The world’s leading brands trust Optimizely to power their customer experiences.
How can web experimentation impact your business?
The Big Book of Experimentation
Discover 35+ winning experiment ideas that are generating millions in revenue.
Driving Innovation at HP
Learn how HP achieved $21m incremental revenue through experimentation
Experimentation Maturity Model
This assessment is the starting point to understanding your organization’s capabilities and will set you on the path to building a high-performing program.