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Analytics
Analytics to power your digital growth
Get trustworthy insights to optimize every digital experience and prove your impact.
Experimentation analytics
Run your tests against the business metrics that matter most.
Product and web analytics
Get deep insights into product/website usage and user behavior.
Customer journey analytics
See the entire customer journey (across all channels).
Business intelligence
Give your team self-service access to meaningful insights.
Explore the capabilities of Optimizely Analytics
What sets us apart
Warehouse-native
Seamless integration with your data warehouse
Integrate directly and securely with your existing data warehouse, eliminating the need for data duplication or complex ETL processes.
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Be operational in hours with pre-built connectors to popular data warehouses (Snowflake, Google BigQuery, Amazon Redshift, Databricks).
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Easily access all business context in your data warehouse for tying analytics to business outcomes.
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Trust in numbers with a single analytics tool working off the single source of truth in your warehouse.
Build custom metrics
Create and customize a range of metric types to track, measure, and analyze outcomes in detail.
- Select from built-in metric templates: Conversion Metrics (track user actions), Numeric Aggregations (sum or average values), and Calculated Metrics (combine multiple metrics for more complex insights).
- Define metrics like revenue, page load time, or return rate, with the flexibility to sum, average, and aggregate values.
- Write formulas to create custom metrics, with basic arithmetic operations to calculate complex data, such as total realized revenue from various sources.
Flexible data model
Tailor to your unique business, regardless of scale
Apply powerful-yet-flexible querying and data modeling capabilities to mirror your business structure and scale.
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Directly reflect the relational model in your warehouse, without needing complex mapping or re-modeling.
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Easily express analytical computations of any complexity with a lightweight, UI- and annotations-driven modeling interface.
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Achieve the best cost/performance ratios at high event volumes with advanced sampling and auto-materialization algorithms.
Advanced analytics
Cutting-edge data science and AI
Employ advanced statistics and AI models for sophisticated analyses.
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Use the renowned Optimizely Stats Engine with metrics on data in the data warehouse.
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Leverage Optimizely Opal AI for system-generated insights and automation.
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Tailor your analysis by choosing from a variety of models available out of the box.
Reports and dashboards
Comprehensive analytics and visualizations
Create rich reports and dashboards to democratize analytics across all marketing, product, and customer-oriented teams.
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Monitor key business KPIs and business patterns with highly parameterizable and customizable dashboards.
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Tell compelling data stories using a rich library of highly-customizable visualizations.
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Share insights effortlessly across your organization for collaborative data-driven decisioning.
Discover the benefits
Insights at your fingertips
Self-serve—with no SQL or dependence on data teams—and make the right decision, every time.
Numbers you can trust
Work off the single source of data truth (in your warehouse) and build trust with consistent and fully auditable insights.
Metrics that matter
Tie campaigns and experiments to your most critical business metrics (e.g. revenue) and prove your impact.
Complete customer journeys
Optimize the entire customer journey with a 360-degree view of user behavior—in-product and outside.
Pre-built connectors with the world’s leading data warehouse providers
This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.
Tapestry
We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.
Chewy
This is the holy grail of visualization that a lot of analytics tools don't have. This is awesome, especially if you can show the difference [in journeys] between different variants and your test vs. control groups. This is something we have never had. It's a very heavy lift and will save a lot of operation time from my analytics team.
Cox Automotive
