Enterprise-grade-A: On buzzwords, buyers, and the lost art of saying what you mean

The monolith is the risk

Why your CMS architecture is now a board-level decision

Not every question deserves a PhD: How we built a prompt router that knows when to think less

Optimizely built a prompt router that matches inference cost to task complexity. Because not every questions needs a PhD.

Are you AI distant? The leadership gap nobody's talking about

10 benefits of a robust B2B ecommerce website

70% of B2B leaders prefer digital "do-it-yourself" or remote options for making business purchases. But, many B2B customers still stick to old-school phone & fax orders. It's clear why - online ordering systems aren't quite up to their standards. Keep scrolling to find out how you can improve your e-commerce presence and why it's a smart move for happier customers and healthier profits.

The CMO guide to marketing team management during an acquisition

Acquisitions create opportunity, but also uncertainty, especially for marketing teams. Since 75% of M&A changes happen gradually, it's essential to plan ahead for both customers and employees. At Optimizely we'e seen this firsthand through multiple acquisitions, as have our strategic partner Valtech through their integration of Kin + Carta. This article explores how to keep marketing aligned and confident through change, and highlights the value of a content marketing platform (CMP) in orchestrating that change.

TTop Mixpanel alternatives for enterprise product analytics [2025]

Explore Mixpanel alternatives for enterprise product analytics. Discover why Optimizely Warehouse-Native Analytics is the best choice for data-driven businesses

Beware the great B2B land grab: Why Shopify and BigCommerce don't meet the complex needs of B2B

Traditional B2B commerce platforms aren't innovating while B2C providers can't address the complexities of B2B commerce. Here's Optimizely is doing both.