Deliver better code, apps, and growth. Faster.

Ship quickly and confidently with feature flagging. Ship intelligently with A/B testing. Implement successfully with the world’s largest team of experts.

Full Stack

Feature Rollouts and Experimentation

Use feature flagging and experimentation deep in your stack to deliver better web, mobile, TV and chat apps.

  • Experiment on UX, APIs, and feature variations
  • Iterate and roll out anywhere with 12 SDKs or using a microservice
  • Remotely update apps and experiments in real-time
  • Ship safely and prevent roll backs and hotfixes

Web

Web Optimization and Personalization

Use a no-code visual editor to instantly deploy website experiments and personalization campaigns.

  • Powerful front-end A/B, MVT and multi-page experimentation
  • Target and segment users using robust dimensions
  • Support for dynamic sites and single page apps
  • Extend using robust APIs and reusable extensions

Core Features for both Products

  • feature icon
    Stats Engine
  • feature icon
    Enterprise Security
  • feature icon
    Open Platform
  • feature icon
    Platform Security & Compliance
  • feature icon
    Performance

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Plans comparison:
Start simple, scale as needed across teams.

Free Rollouts
Get started with feature flagging and experimentation. Upgrade to Plus
Accelerate
Increase feature delivery and experiment velocity to drive impact. Contact Sales
Scale
Take progressive delivery and experimention to the next level. Contact Sales
Number of Concurrent Experiments ? 1 Unlimited Unlimited
Number of Projects ? 1 Unlimited Unlimited
Full Stack Experiments ?
Traffic allocation ?
Change History ? 7 days Unlimited Unlimited
Number of Targeted Delivery Rules (per feature flag) ? 3 Unlimited Unlimited
Feature Rollouts ?
Feature Flags ?
Feature Variables ?
Multi-armed Bandits ?
Mutually exclusive experiments ?
Stats Accelerator ?
Event Data Export ?
Jira Integration ? Upgrade to Plus
REST API ?
Webhooks ?
Single Sign-on (SSO) ? Upgrade to Plus
Account level 2-Step Verification ? Upgrade to Plus
Individual 2-Step Verification ?
Multi-Account Login ?
User-Based Roles and Permissions ? Upgrade to Plus
GDPR Compliance ?
Environments ?
Allowlisting ?
Logging ?
User Profiles ?
Cross-Project Events ?
Experiment results page ?
Stats Engine ?
Metrics ?
CSV export ?
Offline events ?
Custom Segmentation ?
Optimizely Server Side SDKs ?
Optimizely Client-Side SDKs ?
Optimizely Mobile SDKs ?
Optimizely OTT SDKs ?
Audience Builder ?
Custom Attributes ?
Number of Teams ? Unlimited Unlimited
Idea Backlog ?
Experiment Documentation ? Customizable
Idea Scoring ?
Commenting ?
Results Repository ?
Workflow & Approvals ?
Test Velocity Reporting ?
Win Rate Reporting ?
Operational Reports ?
Automated Program Analysis ?
Reporting Filtering ?
Online Tickets ? Upgrade to Plus
Community ?
Knowledge Base ?
Academy ?
Optimizely Data and Attribution app for Salesforce ? Add-on Add-on
Grow
Get started with the most performant experimentation solution. Contact Sales
Accelerate
Increase experiment velocity and test types to drive impact. Contact Sales
Scale
Take your experimentation program to the next level. Contact Sales
Experiment Scheduler ?
Extensions ?
Experiments ?
Visual Editor ?
Preview Mode ?
Cross-Browser Testing ?
Project JavaScript ?
Change History ?
Conditional Activation ?
Traffic allocation ?
Number of Projects ? Unlimited Unlimited Unlimited
Number of Concurrent Experiments ? Unlimited Unlimited Unlimited
Stats Accelerator ?
Multi-armed Bandits ?
Mutually exclusive experiments ?
Multi-Page (Funnel) Tests ?
Multivariate Testing (MVT) ?
Custom snippets ?
One-Line Implementation ?
Personalization Campaigns ? Add-on
Campaign Results Page ? Add-on
Adaptive Recommendations ? Add-on Add-on
Uploaded Audiences ? Add-on Add-on
Dynamic Customer Profiles (External attributes) ? Add-on Add-on
Third Party Data Audience ? Add-on Add-on
Behavioral Targeting ? Add-on Add-on
Adaptive Audiences ? Add-on Add-on
Cross-Project Events ?
Analytics and Heatmap integrations ?
Experiment results page ?
Stats Engine ?
Metrics ?
Browser Type ?
CSV export ?
Offline events ?
Device Type ?
Source Type Segmentation ?
Custom Segmentation ?
Campaign ?
Referrer Segmentation ?
Referrer ?
Query Parameter ?
Custom JavaScript ?
Cookies ?
IP Address ?
Traffic Source ?
Device ?
Browser ?
Language ?
Ad Campaign ?
New vs Returning Visitors ?
Custom Attributes ?
Geotargeting ?
Time of Day ?
Audience Builder ?
Number of Teams ? Unlimited Unlimited
Idea Backlog ?
Experiment Documentation ? Customizable
Idea Scoring ?
Commenting ?
Results Repository ?
Workflow & Approvals ?
Test Velocity Reporting ?
Win Rate Reporting ?
Operational Reports ?
Automated Program Analysis ?
Reporting Filtering ?
Multi-Account Login ?
Individual 2-Step Verification ?
Single Sign-on (SSO) ?
User-Based Roles and Permissions ?
Account level 2-Step Verification ?
GDPR Compliance ?
PCI Compliant Snippet ?
Performance Edge ?
Custom TTL for datafile and snippet ?
REST API ?
Event Data Export ?
Webhooks ?
Community ?
Knowledge Base ?
Academy ?
Online Tickets ?
Optimizely Data and Attribution app for Salesforce ? Add-on Add-on Add-on
Now Available

Optimizely Data and Attribution for Salesforce

Improve customer experience, send events between Salesforce and Optimizely to track the down funnel metrics influenced by your experiments.