Enterprise Testing

Enterprise Personalization

Find the right plan for your business, or test it out free for 30 days.

Contact us to learn more about our enterprise Personalization solution.

Pay as you go


The starter A/B and multivariate testing plan with the essentials you need right out of the box.

  • A/B testing
  • Multivariate testing
  • Basic audience targeting and segmentation
  • Out of the box analytics and heatmap integrations

Plans starting at



per month

per 1000 monthly unique visitors

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Your Current Plan


The plan for teams that need to take their A/B testing to the next level.

Everything in Standard, plus:

  • Funnel testing
  • Advanced audience targeting
  • Custom results segmentation
  • Report annotations
  • User-based roles & permissions


Call us: 1-800-252-9480

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Your Current Plan


The complete A/B and multivariate testing plan.

Everything in Professional, plus:

  • Geotargeting (location)
  • Time of day targeting
  • IP address targeting
  • Third-party data targeting
  • Unlimited collaborators
  • Enhanced security controls


Call us: 1-800-252-9480

Contact Sales

Your Current Plan

Enterprise Personalization

Optimizely Personalization plans are tailored to your needs. Reach out to our team to learn more.

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Start with a 30-day free trial today!

Try it free

Explore Features

Call Us: 1-800-252-9480


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Create & Launch Experiments

Bring your ideas to life quickly and start making decisions with actionable data.

A/B Tests

Compare two or more versions of a webpage or app against each other to determine which one performs better using data and statistics.

Multivariate Tests

Determine which combination of variations performs the best out of all of the possible combinations.

Mobile developer tools

Optimize code-level variables and roll out new features on iOS and Android without waiting for your developers or app store review.

Preview Mode

Preview your experiment before running it live on your site or app.

Conditional Activation

Activate an experiment on a page dynamically after the page has finished loading.

Multi-page (funnel) Tests

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser Testing

Preview your experiments across 18 browsers at once.

Experiment Scheduler

Schedule your experiments in advance.

Project JavaScript

Insert custom JavaScript that runs before the Optimizely snippet, without having to deploy manual changes to your site’s code.

Discover Visitor Insights

Learn more about the visitors that connect with you on your websites and mobile apps.

Source type

Segment results between Direct, Referral, and Search.

Browser type

Segment results by browser type.


Segment results by visitors with the parameter utm_campaign.

Device type

Segment results by device type (mobile vs. desktop).

Custom segmentation

Segment your results by any Audience or Dimension.

Custom Reports

Create and share reusable reports highlighting the specific metrics that matter to your business.

Report Annotations

Add notes directly onto your experiment results, to provide a complete picture of the internal and external factors that might play a role.

Target Optimized Experiences

Focus on your highest value visitors.

Referrer URL

Add visitors to your experiment based on the referrer website the visitor is coming from (Google, Facebook, etc.).

Query Parameter

Add visitors to your experiment based on whether they come to your page using a URL that contains a certain query parameter.

Traffic Source

Add visitors to your experiment based on the referrer (campaign, search, referral, or direct).


Add visitors to your experiment based on the preferred language choice that they set in their browser.

Ad Campaign

Add visitors to your experiment based on specific utm_campaign parameters.

New vs. Returning visitors

Add visitors to your experiment based on whether they are a new or returning visitor.

Custom Event

Add visitors to your experiment based on whether the visitor has triggered a custom event goal in Optimizely.

Custom JavaScript

Add visitors to your experiment based on your own JavaScript condition that must be matched by a visitor.

Custom Dimensions

Add visitors to your experiments based on a JavaScript API call.


Add visitors to your experiment based on whether they have a certain cookie, or whether the cookie is set to a certain value.

Custom Tags

Add visitors to your experiment based on custom information you have about a page (ex. the page category) or a visitor (ex. their pricing plan).

Time of Day

Add visitors to your experiment based on a specific day and/or time they visit.


Add visitors to your experiment based on their city, country, state, or region.

IP Address

Add visitors to your experiment based on their IP address range.

Third Party Data Audience

Add visitors to your experiment based on audiences created from third party data integrations.

Integrate Data Across Platforms

Seamlessly integrate with the tools you already use.

API Access

Optimizely's REST API lets you create and manage Optimizely projects and experiments -- and analyze results -- from other applications. Examples include: managing Optimizely projects from an internal system, use Optimizely to A/B test headlines from within Wordpress, or pulling results data into an internal dashboard or results widget. Learn More.

Plan Specific Integrations

To see plan specific integrations click here.

Data Export

Access your Optimizely event data programmatically.

Security and administrative control

Empower your team with a platform trusted by over 6,000 organizations around the world.

Multi Account Login

Log-in to multiple Optimizely accounts and seamlessly switch between them.

Experiment Change history

View who makes changes and when to experiments and account permissions.

2-Step Verification

Increase the security of your Optimizely account by adding a second level of authentication when signing in.

User-Based Roles and Permissions

Assign different roles (Administrators, Project Owners, Editors, and Viewers) to each person on the team using Optimizely.

Admin 2-Step Verification

Account administrators can enforce 2-step verification across all collaborators on an account.

Detailed Change History

Review an audit trail of what changes were made to your experiments.

Single Sign-on

Increase the security of your account by logging into Optimizely using your existing corporate credentials.

Number of Collaborators

The number of users that can be added to an Optimizely account.

Platform Features

Industry-leading capabilities at the core of the Optimizely platform.

One-line implementation

A small snippet of JavaScript on the web and SDK for iOS and Android.

Visual Editor

Make changes to your site or mobile app without needing to code.

Stats Engine

A new approach to experience optimization that aligns statistics with the way businesses actually run experiments.

CDN Balancing

Balances two CDNs (Akamai and EdgeCast) to achieve the fastest snippet response time.


World-class support resources available at your fingertips.


A thriving community where experimenters unite, explore, and optimize together.

Knowledge Base

Search and browse for answers and documentation.


Grow your optimization skills with educational courses and certifications.

Online Tickets

Get your questions answered by submitting a ticket to our Technical Support Engineers.

Phone Support

Get your questions answered by talking to our Technical Support Engineers.

Enterprise Onboarding

Platform training to get you started quickly and strategic consulting to help you execute and advance your optimization program.

Frequently Asked Questions

How long is the free trial?

The Optimizely free trial is 30 days long.

Do I need a credit card to sign up for a free trial?


What happens at the end of the free trial?

If you’ve signed up for a plan before your free trial ends, your account and any experiments you have running will continue uninterrupted.

If you haven’t signed up for a plan by the end of your free trial, you may still log into your free trial account, but all experiments will be paused until you sign up for a plan.

How do I sign up for a plan before, during, or after the free trial?

Select one of our plans above. We’ll be in touch right away to determine pricing and help you choose the right plan for your business.

I’m an Optimizely customer. Can I sign up for a free trial?

The free trial is only available to new Optimizely customers.

I’m an Optimizely customer and don’t see my plan here. Where can I learn more about my plan?

Please reach out to your customer success manager or learn more about our legacy plans here.

What is pricing based on?

Optimizely Testing pricing is based on the number of monthly unique visitors across all experiments in your account.

How are monthly unique visitors counted?

Monthly unique visitors are counted by adding the number of unique visitors in an experiment on the web to the number of monthly active users in an experiment on a mobile app. You can distribute the unique visitor allocation however you like.

What amount of coding knowledge is required to use Optimizely?

Once the Optimizely Snippet or SDK is installed, you can get started optimizing without technical expertise using a visual editor for both websites and mobile apps. Optimizely is also very developer-friendly, with features that enable custom experiments and advanced targeting for a range of use cases.

What will I need to install on my website or in my mobile app?

Implementation for the web takes one line of JavaScript on every page you want to optimize. On mobile, a similar one-time SDK implementation is all that's required to start running experiments.

Does Optimizely offer nonprofit pricing?

Yes. Visit Optimizely for non-profits for more information.

I have more questions. Where can I find answers?

Check out our Knowledge Base for questions about how Optimizely works on your website or mobile app. If you have questions about an enterprise plan, select one of our plans above. We’ll be in touch right away to help you choose the right plan for your business.

How do I control my budget when using the Pay As You Go plan?

The Pay As You Go plan lets you set a limit on how much you want to spend on Optimizely in a given 30 day billing period. We call this a budget. This is optional, but can be a helpful way to manage how much you are spending on optimization. If you reach your budget, we will automatically pause all of your experiments. You can change your budget at any time from your account page.

How and when will I see my bill for the Pay As You Go Plan?

Check your account page to see your latest usage numbers. At the end of every billing period (30 days), we will calculate your total usage and send you an invoice via email.

Start with a 30-day free trial today!

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