Press contacts

Rachel Teitt Gill

Head of Global Communications
+1 740-815-1588

Press releases

Optimizely Announces Recipients of Client Excellence Awards - North America

Brands recognized for innovation in digital experience, customer experience, experimentation and more.

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Integration enables businesses to deliver optimal digital experiences across all audiences and improve collaboration for marketers .

Global Businesses Look to Become More Adaptive in 2022 Amid Heightened Digital Experience Expectations

90% of business executives believe their company must be able to adapt – quickly and at scale – to drive value for their customers, as consumers say brands continue to miss the mark.

Optimizely Experimentation Platform Drives Up to $9.7 Million NPV and $1.5 Million in Savings, According to Total Economic Impact Study from Independent Consulting Firm

Customers can realize up to 286% ROI after adopting data-driven processes

Digitality is Optimizely’s Newest Silver Solution Partner

Digitality has recently reached the Silver Partner milestone

Kathmandu to venture into new markets with Optimizely’s experimentation platform

Kathmandu to venture into new markets with Optimizely’s experimentation platform

Marketing teams are being held back by their traditional digital experience strategies

Only 39% of marketers say their digital marketing strategies are progressive, according to new research from Optimizely

Cuisinart Selects Optimizely to Accelerate Digital Transformation

To ensure a fast, successful transition to online selling, Cuisinart saw the need for a robust digital platform capable of addressing evolving business needs and customer expectations.

Optimizely Survey: Consumers Report Heightened Expectations for Digital Experiences this Holiday Season

63% of global consumers are more likely to do holiday shopping with brands that personalize the experience

Optimizely Named Leader in IDC MarketScape of Content Management Systems for Persuasive Digital Experiences

Company received highest ratings for AI content intelligence capabilities, content services

Optimizely Launches Data Core Service to Strengthen Digital Experience Platform

NEW YORK, September 21, 2021 - Today, leading provider of digital experience platform solutions, Optimizely, introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2022 and will be included at no charge, subject to 250K MAU's usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

SmartOSC Partners with Optimizely to Deliver a Greater Impact to its Clients

Sydney, NSW – September 8, 2021 – SmartOSC, an innovation-driven, full-service ecommerce agency has announced that it has become a Solution Partner with Optimizely.Established in 2006, SmartOSC is an ecommerce agency with a mission to enable growth by leveraging innovative technologies. The award-winning agency has successfully launched over 1,000 ecommerce sites in over 15 years of business.

Openpay Partners with Optimizely for a Secure, Scalable and Sophisticated Experimentation Solution

Sydney, NSW – September 7, 2021 – Optimizely today announced that Openpay, a leading provider of Buy Now, Pay Later (BNPL) services across Australia & New Zealand, has selected Optimizely to power its experimentation program.

Sweat Works Out Experimentation with Optimizely is the Way Forward

Sydney, NSW – September 7, 2021 – Optimizely today announced that fitness company Sweat has selected Optimizely to further its impact and reach in the health and fitness sector, through the power of experimentation.

Showpo Chooses Optimizely to Reach New Heights in Experimentation

Sydney, NSW - June 25, 2021 - Today Optimizely, the digital experience platform company, announced that Showpo has chosen Optimizely to power their experimentation program going forward. Showpo is one of Australia’s large online fashion retailers and has a vision to be “her go-to place to shop”.

Cotton on selects Optimizely to deliver the best customer experience

Sydney, NSW – July 19, 2021 - Cotton On Group, one of Australia’s largest global retailers, has selected Optimizely, the leading digital experience platform provider, to test new strategies for customer experience, and determine the best digital approach to support its international expansion.

Martin Holm, new Head of Sales Denmark at Optimizely

Welcome Martin Holm, who has been recruited as new Head of Sales Denmark. With Copenhagen as base and more than 15 years of experience of the software industry at companies like Salesforce and Microsoft, Martin will support Optimizely’s customers and partners in Denmark with their digital transformation and experimentation opportunities.

Optimizely Named a Leader in Digital Experience Platforms by Independent Research Firm

Analyst Report States: “Compared with other vendors we evaluated, Optimizely shows strength in testing and optimization, digital commerce, and platform operations”

Optimizely Named a Leader in Feature Management and Experimentation by Independent Research Firm

Analyst Report Ranks Optimizely Among Top Three Vendors, Stating it “Offers Strong Experimentation and Analytics Capabilities.”

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today