Press releases

Optimizely Names Rupali Jain as New Chief Product Officer

Jain will help the experimentation category creator redefine the marketer experience

Optimizely included in the E2E Tech 100 list in association with The Independent

The digital experience leader has been recognized as the sixth fastest growing company in the UK

Optimizely Recognized as a Leader in 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms

Optimizely received recognition for sixth consecutive year, positioned furthest to the right for ‘Completeness of Vision’ and highest for “Ability to Execute’

Optimizely Recognized as a Leader in Gartner® Magic Quadrant™ for Digital Experience Platforms

Optimizely recognized as Leader for a fourth consecutive year

Budgets, Data and Tech — What’s holding creativity back in 2023?

Despite 63% of marketers wanting to be more creative this year, half are being held back by shrinking budgets and ‘risk averse’ marketing strategies

Optimizely and Google Expand Strategic Partnership to Collaborate on Google Analytics 4

Google selected Optimizely as a web experimentation partner to support customers’ migration as Google Optimize sunsets

Optimizely Names New Executive Team Members at Pivotal Moment in Digital Marketing

Chief Marketing Officer Shafqat Islam and Chief Sales Officer Sebastiaan de Jong will help the global leader in content management and experimentation continue to reinvent how marketing works.

Optimizely DXP Drives $9.84 Million NPV and $2.2 Million in Savings, According to Total Economic Impact Study from Independent Research Firm

Majority of UK Marketers are Tackling 2023 Budget Challenges Head-On Through Increased Creativity and Risk Taking

91% of marketers believe that it is important to invest more in marketing during a recession

70% of Marketers Have Changed Their Black Friday Plans Due to Recent Economic Turmoil

Optimizely’s survey found a third of marketers have cut back their Black Friday discounts in the face of recession

Optimizely Launches Digital Experience Platform on Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalization solutions to take advantage of the scalability, reliability and agility of Azure to drive application...

Optimizely Announces Winners of 2022 Nordics and Continental Europe Customer Excellence Awards

Recipients honored at Opticon Stockholm for their innovation and excellence in digital experiences, creativity, and experimentation.

Optimizely Announces Winners of 2022 UK & Ireland Customer Excellence Awards

Award winners honoured at the Opticon London event for their innovation and excellence in digital experiences, creativity, and experimentation.

Optimizely Concludes the First Season of its Digital Masterminds Series Celebrating Creativity in B2B Marketing

Latest conversations with industry leaders highlight why confident creation and digital experimentation are paramount for future of business growth

Optimizely Introduces Unlimited Potential for Digital Leaders at Opticon 2022

Nearly 900 attendees, over 300 customers attended event celebrating Boundless Digital Invention

Optimizely Announces Winners of 2022 Customer Excellence Awards

Recipients honored for innovation and excellence in digital experiences, creativity, and experimentation

Optimizely Introduces Real-Time Segmentation to Deliver Next-Generation Personalization

First-of-its-kind capability works across all products to continuously refresh customer data

Optimizely Introduces Boundless Digital Invention: A New Era of Marketing and DX without Limits

Boundless Digital Invention will reinvent how marketers and digital teams work by enabling science-led decisions that drive outcomes

Optimizely Revolutionizes Content Production to Streamline End-to-End Content Lifecycle