Press releases

December 6, 2022

Majority of UK Marketers are Tackling 2023 Budget Challenges Head-On Through Increased Creativity and Risk Taking

91% of marketers believe that it is important to invest more in marketing during a recession

November 15, 2022

70% of Marketers Have Changed Their Black Friday Plans Due to Recent Economic Turmoil

Optimizely’s survey found a third of marketers have cut back their Black Friday discounts in the face of recession

November 14, 2022

Optimizely Launches Digital Experience Platform on Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalization solutions to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies

November 8, 2022

Optimizely Announces Winners of 2022 Nordics and Continental Europe Customer Excellence Awards

Recipients honored at Opticon Stockholm for their innovation and excellence in digital experiences, creativity, and experimentation.

November 7, 2022

Optimizely Announces Winners of 2022 UK & Ireland Customer Excellence Awards

Award winners honoured at the Opticon London event for their innovation and excellence in digital experiences, creativity, and experimentation.

October 17, 2022

Optimizely Concludes the First Season of its Digital Masterminds Series Celebrating Creativity in B2B Marketing

Latest conversations with industry leaders highlight why confident creation and digital experimentation are paramount for future of business growth

October 6, 2022

Optimizely Introduces Unlimited Potential for Digital Leaders at Opticon 2022

Nearly 900 attendees, over 300 customers attended event celebrating Boundless Digital Invention

October 5, 2022

Optimizely Announces Winners of 2022 Customer Excellence Awards

Recipients honored for innovation and excellence in digital experiences, creativity, and experimentation

October 5, 2022

Optimizely Introduces Real-Time Segmentation to Deliver Next-Generation Personalization

First-of-its-kind capability works across all products to continuously refresh customer data

October 4, 2022

Optimizely Introduces Boundless Digital Invention: A New Era of Marketing and DX without Limits

Boundless Digital Invention will reinvent how marketers and digital teams work by enabling science-led decisions that drive outcomes

October 4, 2022

Optimizely Revolutionizes Content Production to Streamline End-to-End Content Lifecycle

First-of-its-kind capability works across all products to continuously refresh customer data

October 3, 2022

Optimizely Kicks Off Flagship Opticon Conference

Marketers, partners, clients, analysts and media gather in San Diego for Optimizely’s annual event celebrating digital marketing

September 6, 2022

Optimizely Announces Experimentation Platform Now Available on Google Cloud Marketplace

Customers will have access to Optimizely’s Web Experimentation and Full Stack as part of multi-year partnership with Google Cloud

August 30, 2022

Optimizely Announces Double-Digit Growth of Welcome Following Acquisition

Platform has experienced year-over-year growth of over 60% as joint customers capitalize on value of combined solution

August 11, 2022

Optimizely Recognized as a Strong Performer in Marketing Resource Management by Independent Research Firm

Optimizely receives highest possible scores in usability, innovation roadmap, project management, and content planning criteria in first report since Welcome acquisition

August 8, 2022

Optimizely Presents Opticon 2022: Applying the Science of Growth to Digital Experience Creation

NBA Hall-of-Famer Earvin 'Magic' Johnson to keynote Optimizely’s annual flagship conference

August 1, 2022

Optimizely Survey Finds Seamless Marketer Experiences Are Critical to Driving Creativity in New Era of Remote & Hybrid Work

Optimizely Survey Finds Seamless Marketer Experiences Are Critical to Driving Creativity in New Era of Remote & Hybrid Work

June 13, 2022

Alshaya Group partners with Optimizely and Conversion.com

Alshaya Group will use Optimizely’s experimentation platform to optimize their digital touchpoints and excel in providing a great customer experience.

March 22, 2022

Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant™ for Content Marketing Platforms

Optimizely (Welcome) recognized as Leader for fifth consecutive year

March 16, 2022

Countdown to Optimize Their Website and App Experiences through Experimentation with Optimizely

New Zealand Supermarket Chain Countdown, has chosen Optimizely’s Full Stack solution to power and scale their experimentation program.